Fuel the Growth of Your Business Through Compelling Videos

FAQs – Know Us A Little More!

• Can YouTube Really Benefit My Brand?

  If you are considering using video for your brand or are already producing video content, then YouTube is the best social video channel to connect with maximum users. Not to forget the stats, YouTube has more than 2 billion unique visits each month. Yes, you can upload videos on social media platforms like Facebook, Instagram, and TikTok, but YouTube ranks a little above all these. You might not know but YouTube is the second-most frequented website on the internet after Google.

  Considering the last few years, it has been seen that viewers are more likely to interact with video content than they are with text or images, or any other medium. Simply, videos are easy to understand and engaging. All you need is to consider the mindset of your audience and create an effective video as per that. Whether you are up to creating a music video or tutorial video or social media post, every type of video needs to be created using a proper strategy. After that, the process of marketing comes where the professionals at Eridium will help you fetch the maximum range of audience.

• How Can I Produce Quality YouTube Content?

  Before initiating the process of producing the YouTube content, it is advised to select an appropriate theme that reflects your vision. Use trendy keywords and spend time on content marketing strategy. In this way, your web pages rank in natural search engine results.

  Selecting the right topic or title for your video can also make or break the game. Try to use an interesting and unique title for your video which convinces the audience to click on the video and hit the like button. Determine the topic’s value through keyword research before producing a video.

  To get the best results, you can consider the following two conditions –

  Either you can recognize the keywords that your channel is already ranked for. Take a look at your most popular videos to see which tags are most effective for your channel. Expanding on that term and experimenting with various content kinds to find what works best may be worthwhile.

  Or you can recognize the keywords that your rivals are ranking for. Find the most popular videos on the channels of your rivals. Do you have any articles that rank for that keyword as well? How can you make your films better than those of your rivals?

• How Do YouTube Ads Work?

  YouTube advertising may be managed through the Google Ads interface and offer a variety of targeting possibilities. Custom affinity audiences, life events, in-market audiences, and custom intent audiences can all be used to display adverts. Utilize the subject matter, keywords, and demographic data for your films to be optimized for these targeting possibilities. Mobile traffic is primarily driven by YouTube advertisements. A non-bumper ad should be no longer than 12 seconds. Try out various ad formats to see which resonates most with your target demographic.

• What Kind Of Videos Can I Use In My YouTube Marketing Campaign?

  If you want to promote your business through YouTube Marketing, then there is a wide range of options available in terms of videos. Keep the objective of your business in mind and then create a video. For example, if you want to show the culture and personality of your organization, then corporate videos are the best pick. This includes options like client testimonials, CEO interviews, and more.

  If you are a beginner in this field, then you can go with creating animated whiteboard videos. These are quick and cost-effective options to depict the professional appearance of your company. You can also check out the videos in trend and can plan to develop something like that. This category includes – tutorials, how-to videos, DIY videos, instructional movies, and more. While launching a product or service, you can create an information video, showing the features and benefits of the same.

• Why Do I Need To Hire An External YouTube Marketing Agency?

  When you rely on a YouTube Marketing Agency, they have the experience to create a video that fits into the whole digital marketing strategy. These agencies have multiple packages and offer you well-researched video content that will cover all your objectives. At Eridium, we not only work on creating a good video but we also put initiatives to boost Brand Awareness, improve Lead Generation, increase watch times, and more.

• How Much Does It Cost To Run A YouTube Ad Campaign?

  The cost or the prices of the YouTube Ad Campaign varies depending on the company’s requirements. We, at Eridium, offer YouTube advertising services that are customized as per your budget and other needs. 

• Is YouTube Free For Business?

  Absolutely Yes. Any business enterprise can use YouTube for better reachability and smooth communication with consumers. You are free to post as many videos as you like to YouTube because it gives unlimited storage. All you need is to go through the guidelines of YouTube before uploading any video.

  Other than gaining limelight and producing leads for your company, people use YouTube for making money too. You can monetize your channel. Whether you have a small business or a well-known brand, anyone can use YouTube efficiently and make profits. If one of your videos go viral, you will see the real magic of YouTube to your Brand Reputation and Recognition. With just one click, anything can be uploaded to YouTube and spread like wildfire over the internet. Making your channel on YouTube is like having a website without paying for hosting or maintenance because it is the second most popular website in the world.

• What Makes A Successful YouTube Marketing Plan?

  In the world of YouTube Marketing, Video is the king. Statistically, 52 percent of marketing professionals concur that video content produces the best return on investment, demonstrating the effectiveness of video marketing. Making a video is usually not difficult for businesses; the hardest part is figuring out where to post it and how to promote it on the right platforms.

  You will be surprised to know that only 9% of small businesses are using YouTube for marketing, despite the fact that there are many great advantages to video marketing. Here at Eridium, we let you connect with the right professionals who will create an effective YouTube content strategy, considering all your business objectives.