Manage Negativity Using The Right Approach
Every year, eCommerce sales increase by double digits, and this trend is expected to continue in 2022.
Building and strengthening a brand’s positive online image should come first when you think about designing online presence.
Brands must leverage ORM to monitor, protect, and improve their online reputation. It assists them in managing customer feedback and addressing negative reviews.
Almost 90% of customers search for a brand online to learn about it through review sites, social media, or Google before making a purchase/association decision. A positive online reputation helps in acquiring customer confidence, while any negative reviews create indecisiveness on the part of the customer.
Business owners tend to lose up to 86% of their business due to a negative online reputation.
At Eridium, our strategic online reputation management services help you to focus on your core business goals, while we work on managing your brand online.
We understand that reputation is crucial for the success of any business and thus are committed to making a difference. We aim at safeguarding your digital identity from your competitors, while formulating a positive, vibrant brand perception amongst the digital audience.
Eridium supports you with social listening, website and social media analysis, sentiment analysis, crisis management, positive PR and brand promotion, mobilizing influencers, addressing negative reviews and concerns, and a lot more.
Get an opportunity to focus on your business while we keep your digital reputation impeccable.
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FAQs – Know Us A Little More!
How Long Does Reputation Management Take To Start Showing Results?
When you want to know about the results, you need to get aware of the fact that the final outcomes depend on multiple things. The time could vary from a few weeks to a year depending on whether or not there is a substantial amount of negative information about your brand. Just to make you informed, this whole process takes a lot of time. Managing internet reputation is not an easy task. We can’t remove the negative data. All we are capable of is putting positive content on the internet that outweighs and outranks the negative information. For the new material and keywords to start ranking higher than the previous negative stuff, it may take weeks or months.
Will You Entirely Remove All Of The Negative Online Reviews?
Unfortunately, there is no way out there to remove the negative reviews from the internet. If you are hiring someone who promises to eliminate negative reviews from your site, then you are making a mistake. There are high chances that it will be a scam. Most consumers discover that even after paying to have negative reviews removed, the content keeps resurfacing, leading to further payments to keep it at bay. Yes, under some conditions, it is possible to get online reviews deleted through consistent customer communication and a positive review collection strategy is preferable.
Why Can't I Just Avoid This Whole Situation And Remain Off The Internet?
Many business owners who are new to internet marketing think that they should avoid the internet and then there is no need to be concerned about their online reputation. Moreover, many business owners and professionals think about removing their brands from review websites and deleting their social media accounts. However, in reality, this will harm you more rather than benefit you. No social media presence means no audience. You have no choice but to take care of your internet reputation in a world where 84% of people believe information, they read online more than they believe the information they hear in person.
You can go for two options – either let people who care to post about you control your online reputation or take control of it and steer it in the direction you want. For that, you will need ORM experts and Eridium can be an optimum pick for that.
Does SEO Suffer From Poor Online Reputation Management?
Well, Search Engine Optimization never gets directly impacted by online reputation management. However, the combo of both can strengthen a brand’s online visibility. Influencing the websites that show up at the top of search engine result pages is an essential component of online reputation management. Brands can successfully bury unfavorable search results by properly optimizing individual web pages with excellent, constructive content.
How Does Managing One's Internet Reputation Work?
The whole process of online reputation management is based on the difficulties of each company or person and their priorities. At Eridium, we manage our strategy to your needs, those of your company, and those of your audiences. In the beginning, we generally conduct an all-channel and presence audit of your online reputation. Following that, we provide you with recommendations based on the audit’s findings and what we believe will help you achieve your goals.
Do You Provide Assurances Regarding The Results?
Sorry, we can’t. In reality, there are a number of aspects that are not under our control. This mainly includes –
- Algorithm changes for search engines
- Posting new information or comments by the consumers on your products and services
- Extra external links pointing to the content
However, we do promise to make progress every month by achieving KPIs and improving the quality of the web content we produce and distribute on your behalf.
Why Is Managing My Internet Reputation Crucial For My Business?
The simple answer is – it matters to your customers. By taking charge of your online presence, you can easily present the greatest possible impression of yourself to the online community. In simple language, whenever a user searches about you or your company or the services or products you provide, you can control – what comes up. This allows you to stand out from the competition in the eyes of potential clients. Moreover, it safeguards you against the negative content being posted online. People will Google your business or brand even if you don’t sell anything online to check it.
Why Do I Need To Worry About Negative Reviews?
Negative reviews depict the bad image of the brand among the customers. Statically, 94% of consumers report that an online review persuaded them to avoid a particular business. This figure is huge. Your company’s online profile acts as a mirror for people to learn about you. Any negative impression can take your loyal customers from you. This is why Eridium comes up with the best possible ORM strategies to maintain your online brand image.