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Nullifying negative brand reviews for a global IT service provider

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A leading IT services provider, had a strong technological portfolio to reimagine business potential. However, the brand was missing an employee-friendly digital presence on Glassdoor, a key component of its business development journey. The client mandated Eridium, a digital marketing agency, to reimagine the brand story, create content, and enhance the digital reputation for the brand solutions.

Solution

The first step in the journey was a detailed study of the conversations across the brand. Eridium built insights on them, leading to the creation of a response strategy to reclaim the positive discussions and neutralize the negativities. The agency analyzed the comments on Glassdoor, social media, and other relevant platforms to identify the gaps and opportunities for the brand.

Process

  • After identifying the gaps, Eridium created a comprehensive content strategy to improve the brand’s digital reputation on Glassdoor. The agency worked on creating a brand narrative that resonated with the employees and conveyed the brand’s values and mission.
  • The content was developed with a focus on creating a positive image of the brand, highlighting the benefits of working with the company.
  • Eridium leveraged its expertise in digital marketing to promote the brand’s Glassdoor presence among its employees.
  • The agency created targeted campaigns to drive more reviews and ratings from the employees.
  • Eridium also created a communication plan to ensure that the brand’s employees were aware of the Glassdoor presence and motivated to participate.

Results

  • Within a year, Eridium enabled the amplification of ratings in a delicate time for the IT sector, attaining a total of 0.2M Glassdoor page views.
  • The agency’s efforts resulted in a significant improvement in the brand’s digital reputation on Glassdoor as there was a 100% decrease in 1/2 star ratings and 260+ assets were created across Glassdoor as responses.
  • The brand’s Glassdoor page became a trusted platform for potential employees to learn about the company culture and work environment.
  • Ratings increased even during the company revamps and layoff issues in the IT sector.

Conclusion

Eridium successfully enabled the company to improve its digital reputation on Glassdoor by creating a comprehensive content strategy, leveraging digital marketing expertise, and motivating employees to participate. The agency’s efforts resulted in a significant improvement in the brand’s Glassdoor presence and helped attract top talent to the company.

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Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:
Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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