Boost Your Brand Visibility On The Right Platforms!
Every year, eCommerce sales increase by double digits, and this trend is expected to continue in 2022.
Reaching the right audiences at the right time using the right social media platforms is what brands need to include while setting up social media marketing goals.
Is your company taking full advantage of social media platforms? Are you planning to increase your brand recognition online and foster deep connections with your clients and followers?
Statistically, more than 70% of customers anticipate a brand’s activeness on social media.
Though a majority of businesses use social media platforms – such as Facebook, Instagram, Twitter, and LinkedIn – to sell their brands, they are unsure which is the right one to invest in. This is where social media management comes into the picture.
With Eridium’s social media management and advertising services, you can focus on boosting your business growth, instead of struggling with social media accounts.
Our social media marketing experts explain the various aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you create a robust marketing campaign.
We start with conducting extensive market research and then identifying the appropriate social media marketing platforms. From analyzing audience behavior to crafting engaging content, we put our best efforts to improve your business’s social media presence.
To enhance your digital presence, we will love to serve you in the best possible way.
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FAQs – Know Us A Little More!
Is Social Media Necessary For A Business?
YES, it is. Statically, there are presently 3.5 billion social media users worldwide and this is roughly equal to 45 percent of the population. The number is only continuing to rise. Through social media platforms, it becomes easy to establish direct connection between the consumers and businesses, leading to increase in overall sales and revenue. Compared to traditional marketing techniques like television commercials and billboards, social media marketing can help your company quickly reach a bigger audience. By staying active on social media accounts, you not only stay connected to your consumers, but also address their queries on time. Use paid advertisements, organic posts, or blog promotion to gain better reach and brand awareness.
How Is Social Media Post Different From An Ad?
To make your social media strategy effective, it is recommended to make use of both free and paid social media. On one hand, anything that occurs without sponsored advertising is considered organic. Tracking your organic social media efforts is simple with posts, shares, comments, likes, or messages. On the other end, any response to a social media post that reads “Sponsored” is regarded as a paid response. Boosted posts, click-optimized advertising, lead generation forms, and video adverts are examples of paid social media. A combination of paid and organic content ensures a wider audience and following.
How Soon Can I See Results?
When it comes to social media, generally the results are measured with the improvement in engagement and enhancement in followers. Considering our previous records, our clients observe an increase in followers and engagement within the first month only. We assure you that the outcome will keep on getting better every month.
To gain stability on results, we advise our clients to use these services for at least 6 to 12 months. This is so that your brand may grow its following, engagement, and word-of-mouth thanks to our social media management service. You can also use our paid social advertising services to concentrate on generating conversions in the near future.
How Many Social Media Platforms Should My Company Be Active On?
It generally depends on the size of your team. The number of people you can contribute to your social media activities plus the amount of time you can invest, all matter when it comes to managing the number of social media accounts.
For example, if you are a solopreneur, begin with staying active on 2 or 3 social media platforms. It is advised to go for popular options like Facebook and Instagram first. Do not assume that simply because there are several, enormous social networks, you must pursue them all. Instead of chasing after many and getting subpar outcomes, it is far preferable for you to concentrate on a small number and obtain high engagement.
It can be a wrong turn if you create accounts on multiple social media platforms and are unable to manage those on a regular basis. Yes, social media is important and necessary nowadays. However, you should only use platforms that you can effectively manage, plan, and tailor to your target audience.
How Can I Increase My Social Media Following Effectively?
It is a fact that businesses that only advertise themselves and their products on social media are unable to connect with the audience effectively.
Question yourself; would you want to follow a company on social media if it is continually shoving their deals and products down your throat? Well, we don’t think so. Most people consider this to be obnoxious, spammy, and fatal. And even if these companies are fortunate enough to attract followers, the majority of individuals would unfollow right away after reading these kinds of postings.
To proceed in the right direction, it is advised to make a profile that focuses on a certain target audience. Your social media content should appeal to your targeted audience by entertaining, educating, and informing them. Consider your content style and media such as textual, audio, video, and visual.
Can I Post On My Social Media Accounts While You Are Working On Them?
Yes, you can publish on your social network profiles even though our team is working on them. However, we advise that you postpone any significant announcements or campaigns until our staff has had a chance to work on your accounts. This helps in making your social media strategy more unified and consistent across all platforms.
What Exactly Do Social Media Management Services Include?
The most basic thing is to create and manage social media accounts. Other than that, our experts will keep an eye on your accounts, answering questions and comments, delivering monthly performance reports, and performing other related activities; all comes under our social media management services.