Wipro is a leading global information technology, consulting, and business process services company. It provides end-to-end solutions to help clients harness the power of digital technology to drive their business transformation.
Wipro approached Eridium intending to enhance its brand visibility and acquire new visitors through its digital marketing efforts. The client also aimed to increase organic traffic to its website by improving its search engine ranking and leveraging performance marketing for global campaigns.
Eridium developed a comprehensive digital marketing strategy for Wipro, which included search engine optimization, content marketing, and performance marketing. The team conducted a thorough analysis of the client’s website and identified areas that required optimization. The team also optimized the website’s on-page elements, including meta tags, titles, and descriptions, to improve its search engine ranking. They developed a backlink strategy to acquire high-quality backlinks from relevant and authoritative websites.
Eridium also developed a performance marketing strategy for Wipro, which included always-on campaigns and tactical campaigns. The team developed targeted campaigns for various geographies, languages, and demographics to drive traffic and improve brand visibility.
Wipro followed an integrated marketing approach to deliver bottom-funnel outcomes
- The first step taken was to enhance search visibility by setting up a strategy to gain more visibility through targeting accounts through search, display, and YouTube and also build content relevance for search engines through insights.
- Search optimization was possible by building a website’s high relevance and authority by integrating SEO across marketing content and programs including link popularity.
- Integrated performance marketing campaigns (Always on + tactical) across Search and Programmatic were introduced to target and correlate the user journey across the campaign lifecycle.
- Finally, re-optimization was done by strategic optimization across multiple geographies to promote brand visibility, increase awareness, and lead generation to drive more visitors to prominent pages.
- In a few months, Eridium enabled the digital presence of the brand and served a 450% increase in organic search, a 500% increase in page views, 200 Mn. brand impressions and 100+ multi-million dollar leads.
- Generated 128 Mn. brand views, 1.2 Mn. visitors to the website, and 600 business leads across targeted 10,000 accounts
- 66,000 keywords optimized, with 2000+ keywords ranking in first position across GEOs resulting in 4 million+ impressions and 400,000+ visitors to the website.
Eridium’s comprehensive digital marketing strategy helped Wipro achieve significant improvements in brand visibility, organic traffic, and search engine ranking. The team’s performance marketing efforts helped the client achieve its global marketing objectives and drive conversions. With Eridium’s help, Wipro has successfully leveraged digital marketing to transform its business and stay ahead of the competition.