Make Your Website Internet Friendly
Every year, eCommerce sales increase by double digits, and this trend is expected to continue in 2022.
Whether your website isn’t being found online or the website traffic has diminished recently, the reason behind this might be poor website optimization services.
Under the guidance of a full-service digital marketing company, make it easy to develop personalized website optimization strategies that drive long-term profitability.
SEO objectives should be measurable and specific that brands aim to achieve over a period of time.
A brand’s online success is driven by its website. The simpler it is for customers to locate and navigate a website, the more likely they will take action. It’s a basic fact: a well-optimized website leads to greater outcomes.
Website optimization includes both technical and creative strategies to enhance the overall ability of the website to achieve commercial objectives. We have a specialized team of optimization experts at Eridium who have the foresight to see all that can be done to enhance your site from week to week and month to month.
Eridium helps your websites to achieve maximum performance by detecting problems that may be preventing customers from converting and implementing efficient solutions.
With the fast-paced nature of the internet, it’s critical that your web page grabs visitors’ attention right away. Our specialists will examine your website, identify typical reasons for sluggish loading times, and install bug fixes and caches to speed up your site.
Is your website taking a long time to load? We specialize in optimizing any sort of website, including yours, for optimal speed.
Plotting Your Northstar - Our Blog
FAQs - Know Us A Little More!
Why Is Optimizing Websites Important?
Every company adores their website when it first goes live. However, traffic and conversion rates may begin to decline with time. A bad experience could lead users to write reviews and send remarks about it. Your website has the potential to boost your brand’s traffic, leads, and conversions. You may design personalized experiences to increase conversion rates for your customers. It’s important to identify specified outcomes before investing time and effort in SEO and web optimization tactics.
Any website optimization project should begin with a thorough analysis of the site’s performance and trouble spots. Loading and usability problems can be found using tools like Google’s PageSpeed Insights. Simple keyword research will assist you find out what terms the users in your target market are searching for and how your site compares.
How Do I Choose What to Optimize?
Every company is different; it means that your aims for optimization might be different than those of another company. Ultimately, you need to consider the objectives of both your company and your clients. In other words, how do you want your website to impact the expansion of your company as a whole? What do visitors to your website hope to achieve? The most successful optimizations should be listed and prioritized. Make your optimizations driven by your users’ and your company’s goals. This should help you determine what is impeding you from completing them more quickly, better, and more effectively.
Why Does My Company Need To Expand Its Web Presence?
Your firm will be able to reach more potential clients and customers by developing a stronger online presence, which will also improve communication with current clients. If you don’t increase your web presence, your competition will overtake you and put you behind. Different methods are used by people to search the web for a company, good, or service. Some users access well-known search engines (Google, Bing, Yahoo). Social networking platforms like Facebook, Twitter, and LinkedIn are used by some people. Other people might make use of business directories like FourSquare, CitySearch, or Yelp. There are many other ways for Internet users to identify businesses, and these strategies are developing quickly. The more locations your company has, the more likely it is to be discovered.
What Should I Consider Optimizing?
Optimizations can be made in any area, including content, SEO, and design as well as code, site speed, and tool usage. Following are some of the basic aspects that you need to pay attention to:
- Content: To comprehend how your content assists users through their customer journey, review existing content or apply content intelligence technologies. This can assist in identifying areas that might benefit from more information to encourage clients to choose to do business with you.
- User Experience: Keep in mind that each visitor to your website is there in search of information, a fix for a problem, or a way to finish a task. Put your attention on optimizations that make it simpler for website users to achieve these objectives.
- Technical Capability: Negative search engine rankings and page abandonment are frequent outcomes of slow and unresponsive websites. To determine how quickly your site loads for consumers on desktop and mobile devices, utilize tools like Google Pagespeed Insights. You can improve your code, photos, and other assets.
- Digital Adoption: Strong internal software and digital tool adoption frequently has a significant knock-on effect on business objectives. Business leaders must make sure their teams know how to use their technologies effectively as teams increasingly work remotely.
Where Should I Begin with Website Optimization?
Analyze your metrics, speak with stakeholders, and pinpoint areas that need improvement, such as internal process inefficiencies or landing pages with high bounce rates. Create a list of potential optimizations, and then rank them according to importance. You can start structuring tiny experiments with A/B testing and other techniques for each unique issue in order to find the optimal answer. Keep in mind that optimization is a continuous process. An issue is isolated, improvements are hypothesized, iterative solutions are made and tested, and finally the improvements are validated.
<!--horizontal stars-->
<svg width="0%" height="0%" >
<g id="Layer_2" data-name="Layer 2">
<g id="Layer_1-2" data-name="Layer 1">
<g >
<rect x="165" y="13.78" width="50" height="2" style="fill: #eac1c1"/>
<path d="M164.57,13.78A13.74,13.74,0,0,1,151,0h-2a13.74,13.74,0,0,1-13.57,13.78H119.57A13.74,13.74,0,0,1,106,0h-2A13.74,13.74,0,0,1,90.43,13.78H74.57A13.74,13.74,0,0,1,61,0H59A13.74,13.74,0,0,1,45.43,13.78H29.57A13.74,13.74,0,0,1,16,0H14A13.74,13.74,0,0,1,.43,13.78H0v2H.43A13.74,13.74,0,0,1,14,29.56V30h2v-.44A13.74,13.74,0,0,1,29.57,15.78H45.43A13.74,13.74,0,0,1,59,29.56V30h2v-.44A13.74,13.74,0,0,1,74.57,15.78H90.43A13.74,13.74,0,0,1,104,29.56V30h2v-.44a13.74,13.74,0,0,1,13.57-13.78h15.86A13.74,13.74,0,0,1,149,29.56V30h2v-.44a13.74,13.74,0,0,1,13.57-13.78H165v-2ZM15,24a15.83,15.83,0,0,0-9.15-9.26A15.81,15.81,0,0,0,15,5.53a15.84,15.84,0,0,0,9.15,9.25A15.86,15.86,0,0,0,15,24Zm45,0a15.83,15.83,0,0,0-9.15-9.26A15.81,15.81,0,0,0,60,5.53a15.84,15.84,0,0,0,9.15,9.25A15.86,15.86,0,0,0,60,24Zm45,0a15.83,15.83,0,0,0-9.15-9.26A15.81,15.81,0,0,0,105,5.53a15.84,15.84,0,0,0,9.15,9.25A15.86,15.86,0,0,0,105,24Zm45,0a15.83,15.83,0,0,0-9.15-9.26A15.81,15.81,0,0,0,150,5.53a15.84,15.84,0,0,0,9.15,9.25A15.86,15.86,0,0,0,150,24Z" style="fill: #eac1c1"/>
</g>
<clipPath id="myClip2">
<path d="M164.57,13.78A13.74,13.74,0,0,1,151,0h-2a13.74,13.74,0,0,1-13.57,13.78H119.57A13.74,13.74,0,0,1,106,0h-2A13.74,13.74,0,0,1,90.43,13.78H74.57A13.74,13.74,0,0,1,61,0H59A13.74,13.74,0,0,1,45.43,13.78H29.57A13.74,13.74,0,0,1,16,0H14A13.74,13.74,0,0,1,.43,13.78H0v2H.43A13.74,13.74,0,0,1,14,29.56V30h2v-.44A13.74,13.74,0,0,1,29.57,15.78H45.43A13.74,13.74,0,0,1,59,29.56V30h2v-.44A13.74,13.74,0,0,1,74.57,15.78H90.43A13.74,13.74,0,0,1,104,29.56V30h2v-.44a13.74,13.74,0,0,1,13.57-13.78h15.86A13.74,13.74,0,0,1,149,29.56V30h2v-.44a13.74,13.74,0,0,1,13.57-13.78H165v-2Z" style="fill: #00d684"/>
</clipPath>
</g>
</g>
</svg>
<!--vertical stars-->
<svg xmlns="http://www.w3.org/2000/svg" width="0" height="0">
<g id="Layer_2" data-name="Layer 2">
<g id="Layer_1-2" data-name="Layer 1">
<rect x="14.22" y="165" width="2" height="50" style="fill: none"/>
<clipPath id="myClip3">
<path d="M16.22,164.57A13.74,13.74,0,0,1,30,151v-2a13.74,13.74,0,0,1-13.78-13.57V119.57A13.74,13.74,0,0,1,30,106v-2A13.74,13.74,0,0,1,16.22,90.43V74.57A13.74,13.74,0,0,1,30,61V59A13.74,13.74,0,0,1,16.22,45.43V29.57A13.74,13.74,0,0,1,30,16V14A13.74,13.74,0,0,1,16.22.43V0h-2V.43A13.74,13.74,0,0,1,.44,14H0v2H.44A13.74,13.74,0,0,1,14.22,29.57V45.43A13.74,13.74,0,0,1,.44,59H0v2H.44A13.74,13.74,0,0,1,14.22,74.57V90.43A13.74,13.74,0,0,1,.44,104H0v2H.44a13.74,13.74,0,0,1,13.78,13.57v15.86A13.74,13.74,0,0,1,.44,149H0v2H.44a13.74,13.74,0,0,1,13.78,13.57V165h2Z" style="fill: #00d684"/>
</clipPath>
</g>
</g>
</svg>