Keep Yourself Ready With The Future Of Search Technology!
Every year, eCommerce sales increase by double digits, and this trend is expected to continue in 2022.
Nearly seven out of ten consumers prefer voice searches over typing in a query.
Google and other search engines pay special attention to how effectively your web pages are optimized for users that make purchasing decisions using their voice as well as their keyboard. At this point, professional voice search SEO services can be a real game-changer for your business.
Voice search is becoming more common in the online world, thanks to personal assistants like Siri, Cortana, Alexa, and Ok Google. According to a recent study, voice searches will account for more than half of all searches by 2020. If you haven’t included this functionality yet, you risk falling behind your competition.
You don’t need to create a new marketing or voice SEO strategy to optimize voice search. All you have to do is improve your current one by making a few changes. This is where Eridium’s knowledge comes in handy, and we will gladly assist you. We have VSO professionals that utilize Google Analytics to analyze your website/company for problems before formulating the finest voice search SEO tactics to make your business voice search optimized.
Eridium keeps up with the latest updates in voice search technology and connects you with competent VPO experts that are well-versed in industry trends. We extend your reach by making you visible in search results that are driven by voice-based requests and instructions. As a result, you’ll be able to obtain a strong foothold and significant presence in online voice searches.
Voice Search is a cutting-edge search tool that requires advanced SEO expertise. If you want the best, join our team right now without wasting time.
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Why Does Voice Search Matter To Your Business?
Google has converted to a mobile-first index, which means that website rankings are now based on the mobile version of a website rather than the desktop version. This indicates that Google prioritizes speed and convenience and voice search is a smartphone plugin that aims to provide a better user experience and more accurate results.
Voice search is on the rise and will only expand in the future years. However, voice search is presently used by only 4% of enterprises. This implies that if you start optimizing this technology today, there’s a good chance your company will be the first one Alexa, Siri, or Cortana recommends when someone asks for your services.
How To Optimize Your Content for Voice Search SEO?
Voice search primarily focuses on natural language processing which means an emphasis on long-tail keywords. For example; instead of “grocery shop near me open now,” you may say, “OK, Google, where is the nearest grocery store open now?”
In other words, you’re employing long-tail search keywords that seem more like entire sentences rather than attempting to produce a copy that organically incorporates the difficult phrases you discovered in the keyword planner.
According to statistics, the top result in Google’s organic SERPs receives around 35% of clicks.
There are considerably fewer organic “slots” accessible with voice search. In comparison to the ten or so organic listings plus the rich results box, smart speakers only display one result at a time, whereas mobile displays three. As a result, obtaining the top rank is more difficult and vital than ever.
What Does The Future Hold For Voice Search SEO?
People are already utilizing voice search to get rapid answers to their inquiries, whether they’re looking for the best burgers in town, the nearest hardware shop, or information about current events.
One thing to note is that voice search is not a replacement for text-based inquiries. The concept that voice search will replace text is comparable to the forecast made a decade ago that social media will replace email. The increase in speech suggests that the internet is becoming a more rich and more varied experience.
SEOs must accept voice as one piece of the overall search jigsaw and meant to provide a better experience for searchers, whether they use Google Assistant, or Alexa, or type a query into their desktop manually.
To get the best ranks based on voice-based research, consider creating long-form content, developing a backlink profile, and answering inquiries. The point is that preparing for the future of voice search, or search in general, requires adopting a new set of best practices and returning to SEO fundamentals such as link-building and high-quality, long-form content.
How to optimize a website for voice search?
Voice search optimization consists of several steps, which include:
- Understand the conversational tone and keywords, then include them in the content.
- Voice search queries include question phrases. Investigate appropriate query phrases and include them in your website content.
- Include critical schema markup for your website. It makes it easier for crawlers to locate crucial information about your company. It covers information such as operating hours, cost, and location.
- Optimize your content in order to rank for position ‘zero’ (featured snippet).
- Improve the depth and correctness of Google My Business listing. Maintain consistency in local listings by providing accurate information. In GMB, provide a conversational description, exact contact information, photos, and FAQs to be discovered by voice search signals.
Can voice search optimization help me grow my business revenue?
Voice search has become a popular method for individuals to access the internet. People nowadays not only use voice commands to discover products and services but also to buy them. Voice search optimization can help in increasing a company’s online presence. Believing the statistics, businesses that use voice search optimization are estimated to generate 30% more revenue than those that do not. Marketers predict that buying using voice search will reach $40 billion by the end of 2022. In the past year, over 17.2 million consumers used voice commands to make purchases.
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