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Every year, eCommerce sales increase by double digits, and this trend is expected to continue in 2022.

In the existence of millions of brands online, it is challenging to stay alive in this digital era.

By maintaining digital public relationships, explain to your consumers about what your brand stands for and what makes it unique to increase a brand’s online presence.

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Do you know – 80% of public relations and marketing experts agree that the future of brands is digital storytelling. Yes, it is true.

Digital public relationship, often known as digital PR, is a way of employing digital and social technology to manage a company’s awareness, marketing, reputation, and brand.

Every company will need the assistance of a professional Public Relationship Manager to ensure that the whole process runs well. At Eridium, we support you with “Brand Reputation Management” by supporting you in creating authority, trust, and credibility in your relevant sector using a proactive and comprehensive strategy.

Our team of experienced content writers and ORM experts ensure that they develop relevant content that portrays you in a favorable and considerate light to your audience. We use a simple formula: more clicks equal more likes, and more likes equal more shares.

It’s the right time to consider digital PR as a part of your overall digital marketing strategy. So what are you waiting for? Join hands with us and see the difference!

Increase Your Revenue With Eridium

Get in Touch with Our ORM Experts to Get Quote
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We Offer

01

Effective PR

To provide effective Public Relationship Services, we combine our in-depth understanding of many business domains, top-notch media relations, and expert communication strategy.

02

Crisis Communications

We support our customers to sail through an overwhelming crisis scenario and emerge with their corporate reputation intact through crisis management methodology.

03

Enhancing Online Presence

Our integrated communications initiatives include the design and development of digital tools and methods like online advertising campaigns and more.

04

Brand-building

We work on boosting website traffic through organic or paid searches using effective Search Engine Optimization tactics.

05

Cross-platform Marketing

Our communication approach at Eridium uses a variety of channels, including owned, earned, paid, and shared, to reach people and achieve maximum impact.

06

Strategic Counseling

We analyze the current growth barriers and give strategic and aggressive advocacy to have a positive influence on the brand positioning and gradient growth of your company.

Our Impact

Wipro –Multiplying sales funnel with the integrated search for IT services major

Wipro is a leading global information technology, consulting, and business process services company. It provides end-to-end solutions to help clients harness the power of digital technology to drive their business transformation. Wipro approached Eridium intending to enhance its brand visibility and acquire new visitors through its digital marketing efforts. The client also aimed to increase…
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Nullifying negative brand reviews for a global IT service provider

A leading IT services provider, had a strong technological portfolio to reimagine business potential. However, the brand was missing an employee-friendly digital presence on Glassdoor, a key component of its business development journey. The client mandated Eridium, a digital marketing agency, to reimagine the brand story, create content, and enhance the digital reputation for the…
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Enhancing positive employee engagement by 200% for a global IT services brand

A leading technology solutions company, had a strong engineering pedigree but lacked an employee-friendly digital presence as a key component of its business development journey. The client assigned Eridium to build a solution that would increase positive sentiments while resolving negative conversations across digital mediums, search and analyze brand conversations across digital spaces, and build…
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Senseforth: Multi-Campaign Strategy Sparks Success

Senseforth, a prominent Generative Conversational AI platform, is dedicated to empowering global enterprises by enhancing efficiency and revenue through cutting-edge conversational AI. It envisions a future where organizations wholeheartedly embrace this transformative technology to facilitate meaningful interactions with their customers, employees, and all stakeholders. The Senseforth team wanted to explore the lead generation in multiple…
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Plotting Your Northstar - Our Blog

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The art of standing out: How brands can beat content oversaturation
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Eridium has won the prestigious IMPACT 22 award for the best SEO campaign for Wipro
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Eridium wins digital duties for Venus Remedies’ R3SET
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Redefining Digital Marketing Through Stories, Technology & Analytics
WHY CHOOSE US?

Digital PR is comparable to traditional PR, in the sense that it tries to raise brand recognition. As companies began to generate cash and expand their brand awareness online, the necessity for digital PR arose. At Eridium, we build relationships with editors, journalists, and webmasters to get the word out about your business. As a result, referral traffic and brand recognition improve.

What Makes Our Services Special?

Following are some of the reasons why you should join us without any doubt in mind –

  • To maximize ROI, we combine online PR with content marketing, SEO, social media, and other marketing initiatives.
  • We aim to improve your brand’s search engine and media presence by attracting and engaging new customers.
  • We use online PR strategies to get your brand’s story in front of the right people at the right time, utilizing the appropriate medium.
  • Our online public relations services are customized to meet your specific requirements and include competitive landscape study, audience research, media outreach and relations, crisis management, and more.

At Eridium, we keep a close eye on your Google Analytics for referral traffic resulting from our digital PR efforts. In addition, we track changes in SERPs to see how digital PR has influenced search ranks. We may also use social listening tools to monitor how many brand mentions, link shares, and likes our plan has generated.

With our hands-on approach and transparent working style, Eridium will take care of all of your digital PR demands.

FAQs – Know Us A Little More!

  • Why Do Businesses Need Digital PR?

    The basic need is to improve the search engine results and this is the reason why the majority of brands seek digital PR services. This includes stuff like keyword optimizing the content, boosting the number of internal links, and organizing the title tags and alt tags.

  • What Sets Traditional PR Apart From Digital PR?

    Yes, these two terms are different in a number of respects, though both achieve many of the same objectives. The focus of traditional PR is on doing business offline. This is done through attending trade shows or building relationships with the media or building connections with subject-matter professionals.

    • Traditional public relations tactics include newspapers, links to broadcast media, and more.
    • In contrast, digital PR requires advertisements on the internet, social media usage of audio and video, blogs, and more.
  • How Do Digital PR And SEO Work Together?

    One of the most asked questions is – how Digital PR and SEO are co-related. Digital PR significantly affects SEO in terms of backlinks but that’s not the only element linking the two. While putting up separate data for online PR is a difficult task because the whole process relies on different technologies. You want the mentions in your PR effort to be as high-quality as possible, just like links are in SEO. To get them, you must build relationships with bloggers, influencers, editors, and journalists.

    In fact, influencers you want to collaborate with will search for your brand to find out more about you. So, decide whether you’re someone they should get to know and determine whether to pay attention to. Customers should behave similarly when they encounter brand mentions in news articles or on their favorite social media platforms. Your PR efforts might not be as successful without SEO, but successful PR can considerably raise your search engine rankings.

  • How Does Digital PR Benefit The Companies?

    Whether it is about building a strong reputation or connecting with the communities or reaching the target audiences, all types of businesses can avail the benefits of Digital PR. At Eridium, we work closely with businesses to identify each client’s unique needs. This is a part of our onboarding and discovery procedures. We have aided clients from various industries on initiatives ranging from modest project work to full-service corporate contracts.

  • Do I Really Need Services For Digital PR?

    If you are into a business that requires you to be ranked better on the search engines, then working with a digital PR agency can make a big difference in your overall success pattern. However, you must first polish the elements that are on the page. There are many options that may help you assess how effectively your website is written and structured as well as what needs to be changed to make it better. Many SEO companies will also conduct a free evaluation for you in the hopes of earning your business now or in the future. It’s totally up to you what option to go for.

  • Is Backlink The Only Aspect Of Digital PR?

    Digital PR isn’t only about backlinks, SEO and digital PR are intimately linked. Expanding your digital footprint has additional benefits, mainly increasing brand awareness, brand equity among target consumers, and traffic, trust, trustworthiness, and conversion rates.

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Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:
Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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