Reach Out To Your Customers Digitally
Every year, eCommerce sales increase by double digits, and this trend is expected to continue in 2022.
In the existence of millions of brands online, it is challenging to stay alive in this digital era.
By maintaining digital public relationships, explain to your consumers about what your brand stands for and what makes it unique to increase a brand’s online presence.
Do you know – 80% of public relations and marketing experts agree that the future of brands is digital storytelling. Yes, it is true.
Digital public relationship, often known as digital PR, is a way of employing digital and social technology to manage a company’s awareness, marketing, reputation, and brand.
Every company will need the assistance of a professional Public Relationship Manager to ensure that the whole process runs well. At Eridium, we support you with “Brand Reputation Management” by supporting you in creating authority, trust, and credibility in your relevant sector using a proactive and comprehensive strategy.
Our team of experienced content writers and ORM experts ensure that they develop relevant content that portrays you in a favorable and considerate light to your audience. We use a simple formula: more clicks equal more likes, and more likes equal more shares.
It’s the right time to consider digital PR as a part of your overall digital marketing strategy. So what are you waiting for? Join hands with us and see the difference!
Plotting Your Northstar - Our Blog
FAQs – Know Us A Little More!
Why Do Businesses Need Digital PR?
The basic need is to improve the search engine results and this is the reason why the majority of brands seek digital PR services. This includes stuff like keyword optimizing the content, boosting the number of internal links, and organizing the title tags and alt tags.
What Sets Traditional PR Apart From Digital PR?
Yes, these two terms are different in a number of respects, though both achieve many of the same objectives. The focus of traditional PR is on doing business offline. This is done through attending trade shows or building relationships with the media or building connections with subject-matter professionals.
- Traditional public relations tactics include newspapers, links to broadcast media, and more.
- In contrast, digital PR requires advertisements on the internet, social media usage of audio and video, blogs, and more.
How Do Digital PR And SEO Work Together?
One of the most asked questions is – how Digital PR and SEO are co-related. Digital PR significantly affects SEO in terms of backlinks but that’s not the only element linking the two. While putting up separate data for online PR is a difficult task because the whole process relies on different technologies. You want the mentions in your PR effort to be as high-quality as possible, just like links are in SEO. To get them, you must build relationships with bloggers, influencers, editors, and journalists.
In fact, influencers you want to collaborate with will search for your brand to find out more about you. So, decide whether you’re someone they should get to know and determine whether to pay attention to. Customers should behave similarly when they encounter brand mentions in news articles or on their favorite social media platforms. Your PR efforts might not be as successful without SEO, but successful PR can considerably raise your search engine rankings.
How Does Digital PR Benefit The Companies?
Whether it is about building a strong reputation or connecting with the communities or reaching the target audiences, all types of businesses can avail the benefits of Digital PR. At Eridium, we work closely with businesses to identify each client’s unique needs. This is a part of our onboarding and discovery procedures. We have aided clients from various industries on initiatives ranging from modest project work to full-service corporate contracts.
Do I Really Need Services For Digital PR?
If you are into a business that requires you to be ranked better on the search engines, then working with a digital PR agency can make a big difference in your overall success pattern. However, you must first polish the elements that are on the page. There are many options that may help you assess how effectively your website is written and structured as well as what needs to be changed to make it better. Many SEO companies will also conduct a free evaluation for you in the hopes of earning your business now or in the future. It’s totally up to you what option to go for.
Is Backlink The Only Aspect Of Digital PR?
Digital PR isn’t only about backlinks, SEO and digital PR are intimately linked. Expanding your digital footprint has additional benefits, mainly increasing brand awareness, brand equity among target consumers, and traffic, trust, trustworthiness, and conversion rates.
<!--horizontal stars-->
<svg width="0%" height="0%" >
<g id="Layer_2" data-name="Layer 2">
<g id="Layer_1-2" data-name="Layer 1">
<g >
<rect x="165" y="13.78" width="50" height="2" style="fill: #eac1c1"/>
<path d="M164.57,13.78A13.74,13.74,0,0,1,151,0h-2a13.74,13.74,0,0,1-13.57,13.78H119.57A13.74,13.74,0,0,1,106,0h-2A13.74,13.74,0,0,1,90.43,13.78H74.57A13.74,13.74,0,0,1,61,0H59A13.74,13.74,0,0,1,45.43,13.78H29.57A13.74,13.74,0,0,1,16,0H14A13.74,13.74,0,0,1,.43,13.78H0v2H.43A13.74,13.74,0,0,1,14,29.56V30h2v-.44A13.74,13.74,0,0,1,29.57,15.78H45.43A13.74,13.74,0,0,1,59,29.56V30h2v-.44A13.74,13.74,0,0,1,74.57,15.78H90.43A13.74,13.74,0,0,1,104,29.56V30h2v-.44a13.74,13.74,0,0,1,13.57-13.78h15.86A13.74,13.74,0,0,1,149,29.56V30h2v-.44a13.74,13.74,0,0,1,13.57-13.78H165v-2ZM15,24a15.83,15.83,0,0,0-9.15-9.26A15.81,15.81,0,0,0,15,5.53a15.84,15.84,0,0,0,9.15,9.25A15.86,15.86,0,0,0,15,24Zm45,0a15.83,15.83,0,0,0-9.15-9.26A15.81,15.81,0,0,0,60,5.53a15.84,15.84,0,0,0,9.15,9.25A15.86,15.86,0,0,0,60,24Zm45,0a15.83,15.83,0,0,0-9.15-9.26A15.81,15.81,0,0,0,105,5.53a15.84,15.84,0,0,0,9.15,9.25A15.86,15.86,0,0,0,105,24Zm45,0a15.83,15.83,0,0,0-9.15-9.26A15.81,15.81,0,0,0,150,5.53a15.84,15.84,0,0,0,9.15,9.25A15.86,15.86,0,0,0,150,24Z" style="fill: #eac1c1"/>
</g>
<clipPath id="myClip2">
<path d="M164.57,13.78A13.74,13.74,0,0,1,151,0h-2a13.74,13.74,0,0,1-13.57,13.78H119.57A13.74,13.74,0,0,1,106,0h-2A13.74,13.74,0,0,1,90.43,13.78H74.57A13.74,13.74,0,0,1,61,0H59A13.74,13.74,0,0,1,45.43,13.78H29.57A13.74,13.74,0,0,1,16,0H14A13.74,13.74,0,0,1,.43,13.78H0v2H.43A13.74,13.74,0,0,1,14,29.56V30h2v-.44A13.74,13.74,0,0,1,29.57,15.78H45.43A13.74,13.74,0,0,1,59,29.56V30h2v-.44A13.74,13.74,0,0,1,74.57,15.78H90.43A13.74,13.74,0,0,1,104,29.56V30h2v-.44a13.74,13.74,0,0,1,13.57-13.78h15.86A13.74,13.74,0,0,1,149,29.56V30h2v-.44a13.74,13.74,0,0,1,13.57-13.78H165v-2Z" style="fill: #00d684"/>
</clipPath>
</g>
</g>
</svg>
<!--vertical stars-->
<svg xmlns="http://www.w3.org/2000/svg" width="0" height="0">
<g id="Layer_2" data-name="Layer 2">
<g id="Layer_1-2" data-name="Layer 1">
<rect x="14.22" y="165" width="2" height="50" style="fill: none"/>
<clipPath id="myClip3">
<path d="M16.22,164.57A13.74,13.74,0,0,1,30,151v-2a13.74,13.74,0,0,1-13.78-13.57V119.57A13.74,13.74,0,0,1,30,106v-2A13.74,13.74,0,0,1,16.22,90.43V74.57A13.74,13.74,0,0,1,30,61V59A13.74,13.74,0,0,1,16.22,45.43V29.57A13.74,13.74,0,0,1,30,16V14A13.74,13.74,0,0,1,16.22.43V0h-2V.43A13.74,13.74,0,0,1,.44,14H0v2H.44A13.74,13.74,0,0,1,14.22,29.57V45.43A13.74,13.74,0,0,1,.44,59H0v2H.44A13.74,13.74,0,0,1,14.22,74.57V90.43A13.74,13.74,0,0,1,.44,104H0v2H.44a13.74,13.74,0,0,1,13.78,13.57v15.86A13.74,13.74,0,0,1,.44,149H0v2H.44a13.74,13.74,0,0,1,13.78,13.57V165h2Z" style="fill: #00d684"/>
</clipPath>
</g>
</g>
</svg>