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Learn How to Keep Your SEO Strategy Ahead of the Competition

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Did you know that Google processes a staggering 8.5 billion search queries every day? That’s a mind-boggling 99,000 searches every second and a whopping 594,000 searches every minute! It’s no wonder the quest for that elusive first-page spot on Google resembles a fierce battlefield. After all, who ventures beyond that initial page of search results? 

Enter search engine optimization services, the legendary expert for online visibility that has been helping brands get to where it matters the most—the first page. 

Considering that SEO drives 1000% more traffic than organic social media and marks the initiation of 68% of online experiences, the question arises: what strategic elements will propel your SEO strategy to outshine competitors?

All in all, search engine optimization should start from keywords relevance to business and should further be based on the 200+ parameters on a website ranging from technology to content and link authority. Finally, the SEO service agency and its team should be able to pinpoint the parameters which will help get the top results in a shorter period of time and further aspects to boost and stabilize the rankings from ongoing Search engine updates. 

Let’s start with quantum keywords that operate on a predictive level, leveraging advanced data analysis and user behavior insights to anticipate needs. This predictive capability puts your brand in a proactive position, aligning your content precisely with what users seek, even before they explicitly search for it. Hence, you are already ahead of your competitors because of your extensive knowledge in user behavior, preferences, and of course, intent. 

This not only improves your brand visibility but also enhances user experience, leading to higher engagement and conversions. But it is not enough. Content optimization plays an equally critical role here. It is actually one of the key secrets behind a thriving strategy of a professional SEO agency

Imagine your content as a conversation starter with your audience. By clustering content, you are diving deeper into topics, engaging users with intriguing narratives, not just information. The process also involves integrating keywords which is like speaking the users’ language, making them feel understood and valued. It provides a cohesive and enriching experience for both search engines and users (increases scroll time on website). 

On one hand, the Google crawlers appreciate well-integrated keywords that enhance content relevance, aiding in better indexing and ranking. Simultaneously, users benefit from content that speaks directly to their interests and needs, enhancing their experience and trust in the brand. This harmony between the technical and the emotional aspects transforms content into a dual-purpose entity that satisfies the algorithms while genuinely engaging readers.

The process of creating this amalgamation of AI and human understanding is where the real magic happens. It’s about crafting content that seamlessly merges technical optimization for search engines with emotionally resonant storytelling for human audiences. Eridium, a search engine optimization services company has already mastered this delicate balance. We possess the expertise to decipher both human emotions and the preferences of Google’s algorithms. This approach involves weaving narratives that tug at heartstrings while strategically integrating keywords and technical elements to cater to search engine requirements. This results in content that resonates deeply with audiences while still ranking high on search engines.

Then comes technology where voice search has transformed user interactions, shifting from traditional keyword searches to conversational and natural language queries. A couple of decades ago, the idea of talking to robot assistants regularly seemed like science fiction. Today, we have no problem asking Siri or Alexa for recommendations if we need to find the nearest taco stand, dog park, or spa. In short, we use natural language to talk to our devices. The SEO experts at Eridium understand this requirement and accordingly adjust their search engine optimization services to reach the present expanding audience. 

As if that weren’t enough, ranking for voice search is not easy as it seems. Devices that allow voice search, list only the top 1 to 3 results for a given query. This is where you need top-notch content and a top-notch voice SEO to land that spot. It is where voice search optimization also comes in, addressing common verbal queries in your content so that virtual assistants present your page to users in the voice search results.

However, voice search isn’t the only technological shift that demands attention. Consider the pivotal role of mobile optimization. Around 60% of organic search visits come from mobile devices. It means a majority of internet users now access content via mobile devices, making mobile optimization imperative for higher search rankings. 

A Google study further states that 56% of in-store shoppers use smartphones to research products despite being physically in a store. So even if your business has loads of foot traffic, you may still miss out by ignoring mobile SEO. 

Around 27% of small businesses believe that keyword rankings are the best metric to measure search engine optimization results. Okay, we hear you! That is why we at Eridium, an SEO agency for small businesses, take care of your keyword rankings across search engines. 

Now, let’s delve into hyper-personalization which proves to be a game changer for local SEO efforts. It tailors experiences for users like a thoughtful host, anticipating your guests’ needs before they even arrive.

Think about the last time you received a recommendation so spot-on it felt like the service knew you better than you knew yourself. That’s the power of hyper-personalization. This strategy customizes your website and online presence to cater to the unique needs and interests of local audiences. With this, you can not only drive online traffic but also generate high-quality leads to your site. 

Now, considering the SEO market, it’s fascinating to witness its projected growth in present times. In fact, 88% marketers who already invested in SEO plan to allocate the same amount or more by 2023. While the scope is huge, relying on traditional SEO strategies is not enough. It’s time to utilize advanced strategies by partnering with an SEO agency like Eridium that collectively aim for a personalized, engaging, and responsive brand presence, propelling businesses ahead of competitors. So, if your business has still not leveraged the latest SEO strategies, you are definitely missing out on a lot! 

At Eridium, we craft futuristic and tailored SEO strategies designed to unlock the full potential of brands. Need assistance with using them? Contact us today!

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Search Engine Marketing

Eridium helps you outrank competition with strategic visibility on search engines and adds the most powerful engine of growth (highest consumer intent) for conversions or conversations.


Display Marketing

By following your customers wherever they go, we influence decision making strategically at all stages of the conversion funnel and create a powerful brand.


Social Media Marketing

We influence your customers through vast audience reach and power of conversations. Our team deploy advanced cross platform targeting and retargeting based on social activities and interest of users.


Programmatic Advertising

We focus on data Driven Visibility for optimum ROI. By harnessing the power of data to automate media buying, our experts work hard to get visibility through the most premium ad inventory on the internet.


Video Marketing

With the aim to make your brand go viral, we exploit the most effective way of delivering a message with the most advanced contextual targeting tools.


In Game Marketing

We know that mobile games are the second largest ad channel after TV, bigger than Hollywood. By creating an everlasting audio-visual impact without interrupting the user experience, we move forward in the right direction.


E-Commerce Marketing

Our team helps you outshine your competitor on retail platforms by driving incremental performance with strategic visibility and promotions.


OOH Marketing

To capture user attention outdoors, we increase your brand popularity by strategic positioning based on actual demography details of the footfall.

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Performance Marketing Analyst

Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).


Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Bengaluru | Karnataka
99+ Employees
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Bengaluru | Karnataka
Full Time
99+ Employees
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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