3 minutes

Wipro: SEO Excellence with Eridium’s Digital Transformation

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Wipro, a global tech leader, teamed up with Eridium to achieve key objectives in the realms of Reach, Relevance, and Popularity. The brand aimed to establish search engine dominance and elevate its brand and product visibility. 

It involved driving a high-intent audience to the website, aligning marketing efforts with the specific needs and interests of the target audience. Subsequently, the emphasis shifted to enhancing online engagement metrics, including increasing content consumption time, encouraging asset downloads, and generating leads.

Solution

Eridium executed a meticulously planned and strategic SEO campaign to fulfill these objectives. This comprehensive approach underscored Wipro’s commitment to enhancing its online visibility, brand recognition, and overall competitiveness in the dynamic digital realm.

Strategy

Eridium advanced Wipro’s SEO-centric goals through a meticulous three-step process.

  • The initial phase focused on optimizing the website’s technology for search engines. This involved a comprehensive overhaul, addressing dynamic technology and server setup optimization, refining website code, URL structures, breadcrumbs, and redirections.
    Additionally, a tailored technology strategy for SEO, including documentation optimization was devised, with ongoing technical reviews ensuring sustained performance.
  • The second phase focused on enhancing content relevance for search engines. We meticulously analyzed keywords for more than 5000 pages, audited content structures, and devised a holistic optimization strategy. Employing dynamic content optimization techniques, we even conducted workshops to equip the content team with essential skills for sustained success.
    This phase also involved the optimization of dynamic meta tags, breadcrumb elements, and custom meta tags across the extensive website. We worked towards deeper content integrations within the website code and fostered cross-connectivity through insights.
  • In the final phase, an effective link-building strategy was implemented, leveraging opportunities from events, partnerships, PR initiatives, and other relevant functions. The process included a meticulous cleanup of toxic links, contextual link building, and a comprehensive backlinks audit for both brand and competitors.

Results

  • We targeted 6,000+ core keywords with 140,000+ combinations, to optimize Wipro’s search traffic, broadening its digital presence.
  • Results included first-rank positions for 1,200+ keywords and page-one rankings for 2,700+ keywords, showcasing the significant impact on search engine rankings.
  • An impressive 85% increase in pageviews reflected the quality of visitors to the website, demonstrating the success of Eridium’s efforts in driving targeted and meaningful engagement.
  • Wipro experienced a remarkable 600% monthly increase in organic search traffic, highlighting the sustained benefits of the collaboration with Eridium.
  • Wipro.com also received 400% increase in downloads (Whitepapers, Brochures, Case studies etc.)
  • SEO efforts contributed towards building up Billion Dollar + healthy sales pipeline

Conclusion

Eridium’s three-step strategy enhanced Wipro’s SEO performance, optimizing website technology, building content relevance, and enhancing link popularity. The partnership strengthened Wipro’s market positioning, establishing search engine dominance and elevating brand visibility. The tangible success with SEO surpassed expectations from the sales pipeline to positioning the brand prominently in the competitive digital landscape.

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Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:

Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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