Wipro is a leading global information technology, consulting, and business process services organization. With a commitment to delivering comprehensive solutions, it empowers clients to leverage the full potential of digital technology for their transformative journey.
Wipro engaged with Eridium with a strategic goal in mind – to elevate its brand visibility and generate business interest across Target and Prospect Accounts through dynamic search engine marketing approach.
Eridium crafted an extensive digital marketing strategy for Wipro cutting across service lines and industries.
Our multifaceted approach included Account-Based Marketing (ABM) across search engines (Google, GDN & Bing) deeply integrated with Marketing technologies (Martech) tools including Adobe Marketing Cloud, Demandbase, Zoominfo, Bombora, Hotjar, Pardot, Salesforce CRM, IP Targeting, Zip code targeting and more. It employed a multi-funnel, multi-touchpoint strategy tailored to target Individual & Growth accounts, through compelling, personalized messaging.
Targeted campaigns were carefully tailored to suit various geographies (cities and ZIP codes), Languages, and Demographics, with highly specific messaging addressing the pain points based on Users or keywords intent. It was all geared towards driving a projected call to action through specialized landing pages.
Strategic Targeting and Retargeting
By employing advanced tactics such as radius targeting and geofencing, we’ve achieved precision in targeting specific accounts. This precision has led to a remarkable 45% reduction in unnecessary expenditure, all while achieving an impressive 32% increase in leads.
Effective Audience Segmentation
Our expertise shines through in our effective utilization of GDN In-market audiences, Affinity Audiences, and Demographic targeting. Through skillful audience segmentation, we’ve achieved a significant elevation in brand awareness and engagement. This strategic approach has made a remarkable impact on reaching and resonating with our target audience.
- In a few months, Eridium hit the ground running with the launch of 100+ targeted campaigns meticulously crafted to maximize brand impact. Our key strategies included:
- Highly targeted messaging across campaigns in line with accounts’ current communication stage
- Specially designed engagement assets (Whitepapers, Articles, Case Studies, Videos)
- MarTech stack like Demandbase, Pardot, Campaign Manager, Etc.,
- Adobe Analytics
- Data segmentation tools
- Campaign optimization tools
- Our campaigns have garnered over 200 million impressions, leaving a significant impact across 5000+ target accounts. These efforts have resulted in more than 2 million B2B content engagements, underscoring the effectiveness of our approach.
- These campaigns drove 1.2 million visitors to the website, resulting in 600+ business leads with 100+ high value business leads each representing multi million dollar sales across the targeted 10,000 accounts
- Thousands of assets downloaded from the website.
- Moreover, our work has directly positively impacted multiple ongoing engagements, creating numerous upselling and cross-selling opportunities.
- By expertly utilizing MarTech, real-time analytics, and campaign optimization, we’ve managed to save over $150,000 in campaign spending, ensuring that each dollar is maximized for impact.
Eridium’s contribution was pivotal in effectively addressing Wipro’s diverse marketing objectives. Through the innovative implementation of both Account-Based Marketing (ABM) and Regular Targeting campaigns, the team’s performance marketing endeavors played a pivotal role in achieving global marketing objectives and driving conversions.
Our innovative approach and unwavering commitment to excellence have enabled Wipro to maximize brand visibility, reach high-potential prospect accounts, and significantly boost conversions. Eridium’s expertly crafted campaigns have not only elevated Wipro’s market presence but also driven growth and engagement across a global scale.