As a leading provider of advanced automation solutions, Jiffy.ai is specializing in Robotic Process Automation (RPA) and Artificial Intelligence (AI). By integrating AI capabilities, the platform ensures intelligent decision-making and adaptability based on advanced data analysis.
The Jiffy team kept the audience engagement and demand generation as major campaign objectives.
Solutions
To meet their expectations, Eridium commenced its engagement strategy by orchestrating precise and well-structured campaigns on behalf of Jiffy.ai. We strategically utilized Sponsored Posts to create a noteworthy introduction of the Jiffy Brand to the target audience. These campaigns were meticulously designed to capture the attention of the audience, setting the stage for a deeper and more meaningful interaction.
Following a well-defined 15-day engagement phase, Eridium seamlessly transitioned into executing comprehensive demand generation campaigns for Jiffy.ai. By presenting Jiffy.ai’s offerings in detail, these campaigns aimed to generate interest, leads, and ultimately drive demand for the brand’s products and services.
The assets featured in the campaigns achieved noteworthy traction, surpassing expectations by demonstrating a remarkable 36% improvement in results. This outstanding traction indicates the successful resonance of the brand messaging and assets with the audience, showcasing Eridium’s expertise in crafting effective digital marketing strategies.
Topic Selection and Market Research
We initiated the process with meticulous Topic Selection, collaborating closely with Subject Matter Experts (SMEs) to identify engaging and relevant topics aligned with both market demands and the expectations of the sales team. The next step was extensive research on the market and competitors to gain a deep understanding of the landscape.
Campaign Optimization
Building on the insights gained from our comprehensive market and competitor research, we utilized A/B/C testing as a crucial tool to fine-tune our messaging and creatives, ensuring maximum effectiveness across diverse target regions like the USA and India.
Performance Optimization and Strategic Investment
Continuous Performance Optimization became a core aspect of our approach. This involved analyzing campaign performance and making data-driven adjustments, leading to consistent enhancements in Form Fills and a reduction in Cost Per Form Fill.
Finally, We prioritized high-performing assets and phased out underperforming campaigns, reallocating resources to optimize returns and align with our strategic objectives
Results
The effective application of our strategic solutions yielded impressive and swift results:
- Eridium executed an impressive total of over 80 targeted campaigns, strategically designed to achieve maximum brand impact.The impact of the campaigns extended to a broad spectrum of over 2,200 target accounts.
- The campaigns led to an astounding number of impressions, exceeding a remarkable 30 million. Not only that, they drove an exceptional engagement rate in the B2B landscape, with content engagements surpassing 1.2 million.
- The success of these campaigns is further evidenced by the acquisition of 300 high-value leads, indicating a substantial potential for multi-million dollar revenue generation.
- This favorable outcome stemmed from our integrated omnichannel strategy, which maximized engagement and yielded substantial cost efficiencies. Saving over $30,000 in campaign spending highlighted by prudent budget management and effective spending optimization, without compromising reach or impact. It underscored our efficient resource allocation, maximizing the value from these campaigns.
Conclusion
Eridium’s mastery of direct demand generation wasn’t achieved without challenges, but meticulous planning and exhaustive research made the process seem seamless, ultimately yielding remarkable results. Our In-depth research and careful selection of topics significantly bolstered click-through rates and led to exceptional conversion rates. The exceptional outcomes left the client highly satisfied, prompting an extension of the campaign duration to continue the successful momentum.
