3 minutes

R3SET – Amplifying the brand visibility by engaging 3.7M people for Pharma OTC brand

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R3set is a conglomerate of Venus Remedies Ltd, which is a research-driven Indian pharmaceutical company with a worldwide presence. By combining the scientific powers of nanotechnology with natural herbal goodness in the form of essential oils, R3set provides natural pain relief solutions that empower free movement, eradicate discomfort and enable confidence and ease. While the brand has a distinct value proposition, it was missing a digital presence and experiences as a key component of its B2C buyers’ journey

Solution

Eridium started by conducting a detailed brand study, competitor analysis, and an in-depth workshop to outline the strategy, funnel, marketing tactics, and processes with the R3SET team.

Process

  • Eridium focused on crafting the brand story, creating go-to-market solutions, and stitching together a digital experience that would enable discovery and sales.
  • The team conducted extensive research and audits to drive digital experience optimization that would lead to marketing and business outcomes. Eridium worked closely with theR3SET team to understand their values, target audience, and goals, which enabled them to craft a personalized strategy. They also analyzed the brand’s digital footprint and identify areas of opportunity for improvement.
  • Subsequently conducted a competitor analysis to gain insight into what worked and what did not for similar brands. These insights informed the creation of an effective strategy that would differentiate R3SET from its competitors.
  • With a comprehensive strategy in place, Eridium focused on optimizing the digital experience for R3SET’s target audience. The team created a visually appealing and user-friendly website that would enable easy discovery of products and services.
  • They also implemented a content marketing strategy that was focused on Precise benchmarking, audience creation, and persona-based targeting for social content. This strategy helped R3SET build credibility and establish trust with potential customers.
  • To drive traffic to the website, Eridium implemented a comprehensive strategic marketing strategy that included social media advertising(WhatsApp, Emails, etc) search engine optimization, and lead generation.

Results

  • Through its collaboration with R3SET, Eridium achieved impressive results. The team served 185M impressions, engaged 3.7M people, and acquired thousands of customers in just a few months.
  • The digital experience optimization strategy that was implemented by Eridium also led to increased sales and revenue for R3SET.
  • More than 64k total page views with 43K/month moving average
  • More than 25M impressions across brand awareness campaigns + highly targeted engagement videos – 2M views

Conclusion

By optimizing the digital experience and implementing a comprehensive digital marketing strategy, Eridium helped R3SET achieve impressive results in a short period. The collaboration with R3SET demonstrates the power of a personalized approach to digital marketing and the value of a comprehensive integrated digital marketing strategy. The use of an integrated marketing lifecycle leads to better brand value, improved customer experience, better targeting, and increased ROI.

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Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:
Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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