3 minutes

ANSR – Elevating SEO Success with Eridium’s Excellence

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ANSR is a global consulting brand, weaving innovation, global enterprise talent, and workforce transformation into the fabric of businesses on a global scale.

ANSR approached Eridium with the aim of optimizing its search engine rankings, resulting in increasing business queries through a substantial surge in organic traffic.

Solution

In initiating their strategic endeavors within the SEO domain, Eridium implemented a comprehensive solution, intricately designed to fine-tune technical intricacies and heighten online prominence.

Strategy

  • The journey was initiated with the purposeful relocation of the IP from India to the US. This move, extending beyond a mere change in geography, strategically heightened visibility, resulting in a significant surge in impressions within the pivotal US regions.
  • A diligent content audit unveiled rich SEO opportunities, leading to the targeted optimization of 17 service/solution pages and over 90 blog pages. Meta tags underwent a strategic overhaul across 172+ web pages, creating a well-adjusted online presence by coordinating digital elements.
  • Shifting focus to off-page SEO, the strategy revolved around crafting a robust backlink profile, strategically weaving 2348 backlinks from handpicked high authority sites. The backlinks demonstrated notable growth, ascending to a commendable 5.2K. Simultaneously, an accurate cleanup operation addressed 221 spam domains, placing a premium on quality over quantity in the digital footprint. This dual-focused approach underscores the steadfast commitment not just to a strong but a reputable online presence, reflecting the unwavering dedication to excellence in the digital realm.
  • The strategic approach also included a technical audit, bringing together the collaborative efforts of the SEO team. In this orchestrated endeavor, issues were carefully addressed, and optimization opportunities were unveiled, employing a holistic approach to refine the infrastructure of the website.

Results

The subsequent results illustrate the success of this collaborative effort in achieving and exceeding strategic objectives.

  • A remarkable surge unfolded, with total users increasing by an impressive 38.34%, paralleled by a substantial 34.59% rise in page views.
  • Total sessions witnessed a substantial 66% increase, showcasing significant growth in performance.
  • Organic user engagement experienced a notable uptick, ascending from 23,000+ to a robust 30,000+.
  • Organic impressions saw a significant 100% increase, soaring from the first six months (Nov 2022 – Apr 2023) to the following half-year (May 2023 – Oct 2023).
  • The digital footprint expanded significantly, with referring domains increasing from 200+ to an impressive 500+.

Conclusion

Eridium’s well-crafted strategies and effective implementation have been pivotal in catapulting ANSR to unprecedented heights of success in SEO. ANSR’s vision, harmonized with Eridium’s specialized expertise, transcended the attainment of key performance indicators. This synergy resulted not only in meeting but surpassing benchmarks, leading to a substantial surge in organic traffic and consolidating the brand’s prominence in search engine rankings. The collaborative journey signifies an enduring commitment to adapt proactively to the dynamic shifts within the industry landscape, positioning ANSR as a frontrunner among other competitive platforms.

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Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:
Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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