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Wipro: Supercharging a Global Brand With Search Engine Marketing

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Wipro is a leading global information technology, consulting, and business process services organization. With a commitment to delivering comprehensive solutions, it empowers clients to leverage the full potential of digital technology for their transformative journey.

Wipro engaged with Eridium with a strategic goal in mind – to elevate its brand visibility and generate business interest across Target and Prospect Accounts through dynamic search engine marketing approach.

Solutions

Eridium crafted an extensive digital marketing strategy for Wipro cutting across service lines and industries.

Our multifaceted approach included Account-Based Marketing (ABM) across search engines (Google, GDN & Bing) deeply integrated with Marketing technologies (Martech) tools including Adobe Marketing Cloud, Demandbase, Zoominfo, Bombora, Hotjar, Pardot, Salesforce CRM, IP Targeting, Zip code targeting and more. It employed a multi-funnel, multi-touchpoint strategy tailored to target Individual & Growth accounts, through compelling, personalized messaging.

Targeted campaigns were carefully tailored to suit various geographies (cities and ZIP codes), Languages, and Demographics, with highly specific messaging addressing the pain points based on Users or keywords intent. It was all geared towards driving a projected call to action through specialized landing pages.

Strategic Targeting and Retargeting

By employing advanced tactics such as radius targeting and geofencing, we’ve achieved precision in targeting specific accounts. This precision has led to a remarkable 45% reduction in unnecessary expenditure, all while achieving an impressive 32% increase in leads.

Effective Audience Segmentation

Our expertise shines through in our effective utilization of GDN In-market audiences, Affinity Audiences, and Demographic targeting. Through skillful audience segmentation, we’ve achieved a significant elevation in brand awareness and engagement. This strategic approach has made a remarkable impact on reaching and resonating with our target audience.

Results

  • In a few months, Eridium hit the ground running with the launch of 100+ targeted campaigns meticulously crafted to maximize brand impact. Our key strategies included:
    • Highly targeted messaging across campaigns in line with accounts’ current communication stage
    • Specially designed engagement assets (Whitepapers, Articles, Case Studies, Videos)
    • MarTech stack like Demandbase, Pardot, Campaign Manager, Etc.,
    • Adobe Analytics
    • Data segmentation tools
    • Campaign optimization tools
  • Our campaigns have garnered over 200 million impressions, leaving a significant impact across 5000+ target accounts. These efforts have resulted in more than 2 million B2B content engagements, underscoring the effectiveness of our approach.
  • These campaigns drove 1.2 million visitors to the website, resulting in 600+ business leads with 100+ high value business leads each representing multi million dollar sales across the targeted 10,000 accounts
  • Thousands of assets downloaded from the website.
  • Moreover, our work has directly positively impacted multiple ongoing engagements, creating numerous upselling and cross-selling opportunities.
  • By expertly utilizing MarTech, real-time analytics, and campaign optimization, we’ve managed to save over $150,000 in campaign spending, ensuring that each dollar is maximized for impact.

Conclusion

Eridium’s contribution was pivotal in effectively addressing Wipro’s diverse marketing objectives. Through the innovative implementation of both Account-Based Marketing (ABM) and Regular Targeting campaigns, the team’s performance marketing endeavors played a pivotal role in achieving global marketing objectives and driving conversions. 

Our innovative approach and unwavering commitment to excellence have enabled Wipro to maximize brand visibility, reach high-potential prospect accounts, and significantly boost conversions. Eridium’s expertly crafted campaigns have not only elevated Wipro’s market presence but also driven growth and engagement across a global scale.

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Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:
Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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