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Wipro –Multiplying sales funnel with the integrated search for IT services major

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Wipro is a leading global information technology, consulting, and business process services company. It provides end-to-end solutions to help clients harness the power of digital technology to drive their business transformation.

Wipro approached Eridium intending to enhance its brand visibility and acquire new visitors through its digital marketing efforts. The client also aimed to increase organic traffic to its website by improving its search engine ranking and leveraging performance marketing for global campaigns.

Solutions

Eridium developed a comprehensive digital marketing strategy for Wipro, which included search engine optimization, content marketing, and performance marketing. The team conducted a thorough analysis of the client’s website and identified areas that required optimization. The team also optimized the website’s on-page elements, including meta tags, titles, and descriptions, to improve its search engine ranking. They developed a backlink strategy to acquire high-quality backlinks from relevant and authoritative websites.

Eridium also developed a performance marketing strategy for Wipro, which included always-on campaigns and tactical campaigns. The team developed targeted campaigns for various geographies, languages, and demographics to drive traffic and improve brand visibility.

Process

Wipro followed an integrated marketing approach to deliver bottom-funnel outcomes

  • The first step taken was to enhance search visibility by setting up a strategy to gain more visibility through targeting accounts through search, display, and YouTube and also build content relevance for search engines through insights.
  • Search optimization was possible by building a website’s high relevance and authority by integrating SEO across marketing content and programs including link popularity.
  • Integrated performance marketing campaigns (Always on + tactical) across Search and Programmatic were introduced to target and correlate the user journey across the campaign lifecycle.
  • Finally, re-optimization was done by strategic optimization across multiple geographies to promote brand visibility, increase awareness, and lead generation to drive more visitors to prominent pages.

Results

  • In a few months, Eridium enabled the digital presence of the brand and served a 450% increase in organic search, a 500% increase in page views, 200 Mn. brand impressions and 100+ multi-million dollar leads.
  • Generated 128 Mn. brand views, 1.2 Mn. visitors to the website, and 600 business leads across targeted 10,000 accounts
  • 66,000 keywords optimized, with 2000+ keywords ranking in first position across GEOs resulting in 4 million+ impressions and 400,000+ visitors to the website.

Conclusion

Eridium’s comprehensive digital marketing strategy helped Wipro achieve significant improvements in brand visibility, organic traffic, and search engine ranking. The team’s performance marketing efforts helped the client achieve its global marketing objectives and drive conversions. With Eridium’s help, Wipro has successfully leveraged digital marketing to transform its business and stay ahead of the competition.

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Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:
Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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