4 minutes

Senseforth: Multi-Campaign Strategy Sparks Success

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Senseforth, a prominent Generative Conversational AI platform, is dedicated to empowering global enterprises by enhancing efficiency and revenue through cutting-edge conversational AI. It envisions a future where organizations wholeheartedly embrace this transformative technology to facilitate meaningful interactions with their customers, employees, and all stakeholders.

The Senseforth team wanted to explore the lead generation in multiple Geographies (US, Europe, Singapore, Indonesia, Australia, India)

Solutions

The Eridium Team researched and brainstormed with the Senseforth team to find the industry and current product gaps, and subsequently, we built specific assets to enhance the trust factor on our consumers’ digital journey

We launched multiple campaigns for

  • Lead generation via a Downloadable Playbook – Eridium implemented an all-encompassing digital marketing strategy for Senseforth, focusing on creating a comprehensive ‘Generative Conversational AI’ playbook. This strategy involved extensive research and the meticulous design of assets to provide a valuable resource for the target audience.
  • Direct demand generation for Demo Requests through an Interactive Landing Page that simulated chatbot interactions, providing visitors with an engaging and hands-on experience. In alignment with the campaign’s objectives, all creatives and copywriting were carefully crafted to deploy the intended call to action.
  • Magic quadrant recognition (Augmenting Brand Awareness and Engagement for the acknowledgement in the 2022 Gartner Magic Quadrant for Enterprise Conversational AI Platforms) – The campaign focused on enhancing brand awareness, particularly highlighting Senseforth’s recognition in the Gartner Magic Quadrant. 

An interactive landing page simulating chatbot interactions was designed to engage visitors effectively. Furthermore, Eridium recognized the importance of highlighting Senseforth’s Gartner recognition. So, our experts created a dedicated landing page to maximize the impact of this prestigious recognition.

Audience Segmentation: We created exclusive audience segments by targeting Decision Makers, Influencers, and Initiators. Each segment received tailored campaigns designed to resonate with their specific needs and preferences.

Learning Phase: The campaigns underwent an initial learning phase during which they gained momentum. This phase allowed us to fine-tune and optimize the campaigns to achieve maximum effectiveness.

Outstanding Results: The interactive landing page exceeded expectations by achieving remarkable Engagement Rates and Conversion Rates. It delivered 3x better performances compared to standard campaigns, highlighting its effectiveness in engaging and converting the audience.

High-Quality Results: The downloadable asset campaign captured the audience’s attention, delivering high-quality results in the form of engagement and downloads

Brand Awareness Success: The brand awareness campaign successfully reached and resonated with the target audience, creating significant brand buzz and solidifying Senseforth’s position in the industry.

The advertising strategy encompassed multiple channels to maximize campaign reach. LinkedIn, Search, and Programmatic channels were strategically chosen to ensure that the campaign’s message reached the right audience through diverse digital platforms. This strategic approach allowed Senseforth to effectively showcase its innovative solutions to a broader audience.

Results

The collaboration between Eridium and Senseforth culminated in a resounding success, with all three campaigns executed to perfection and delivering excellent results. The outcomes were truly remarkable:

  • Over 20 targeted campaigns were launched to maximize brand impact.
  • The campaigns garnered an impressive 10 million+ impressions across various platforms.
  • The campaign’s impact extended across more than 750 target accounts, demonstrating the effectiveness of our strategic approach in reaching the intended audience.
  • The content created as part of the campaigns received over 300,000 B2B content engagements.
  • The campaigns generated an impressive 27 high-value leads, potentially translating into multi-million-dollar opportunities.
  • The success of the campaigns had a direct positive impact on multiple ongoing engagements, reinforcing the significance of the campaign results within the broader context of Senseforth’s business activities.
  • The campaigns didn’t just bring in leads; they also created multiple upselling and cross-selling opportunities, contributing to the growth and diversification of Senseforth’s client base.
  • Eridium’s integrated omnichannel strategy not only delivered exceptional results but also optimized spending. The campaigns saved over $20,000 in campaign expenditure, ensuring that resources were utilized efficiently.

Conclusion

In the intricate orchestration of three concurrent campaigns, Senseforth not only met but exceeded expectations, achieving remarkable results that surpassed anticipated outcomes by 1.5 times. This exceptional success was rooted in a profound comprehension of campaign objectives and the development of tailor-made assets. Among these assets were an interactive landing page and a comprehensive playbook, meticulously crafted to engage and captivate the audience. The effectiveness of these assets was evident in the successful conversions they facilitated, underscoring the potency of strategic marketing execution.

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Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:
Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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