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Enhancing positive employee engagement by 200% for a global IT services brand

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A leading technology solutions company, had a strong engineering pedigree but lacked an employee-friendly digital presence as a key component of its business development journey. The client assigned Eridium to build a solution that would increase positive sentiments while resolving negative conversations across digital mediums, search and analyze brand conversations across digital spaces, and build insightful reports to transform employee engagement and journey with the brand.

Solution

Eridium conducted a detailed study of conversations across the brand, analyzed brand conversations across digital spaces, and built insightful reports to transform employee engagement and journey with the brand. The agency recrafted the strategy to build more positivity through strategic changes to inter-company communication programs and to influence the audience across employee platforms, search engines, and social media. The insights led to process, communication, and other changes across the organization.

Process

Eridium embarked on a mission to help the company build a social employee-friendly brand that would attract top talent and drive business outcomes. To achieve this, Eridium  took the following steps:

  • Identifying the online properties for employer response through social listening, including LinkedIn, Facebook, Instagram, Glassdoor, Ambition Box, and Mouth Shut. This allowed the company to be present on multiple touchpoints for maximum brand visibility.
  • Conducting an in-depth social platform audit to enable a seamless digital experience for employees and talent acquisition teams. Eridium helped build employee value through positive reviews and response creation.
  • Precise benchmarking, persona-based content creation, and targeting for social platforms. Eridium created highly targeted and custom content that enabled objectives ranging from positive search engine positioning.
  • Presenting campaign ideas to resolve Glassdoor/LinkedIn pain points and conducting targeted outreach to neutralize negativity in and around employee value. These efforts led to higher talent acquisition and improved business outcomes.

Results

  • Increased associate positive engagement by 200% across platforms
  • Followers increased by  218% across platforms
  • 5-star rating increased by 200% across platforms
  • LinkedIn gained half a million followers
  • 3650+ assets created across platforms as responses to value addition
  • Became the finalist for ‘Best Employer Brand’ and ‘Talent Insights Pioneer’ at the LinkedIn Awards 2022

Conclusion

Eridium enabled the company to build a social employee-friendly brand through extensive research, audits, and social branding to drive value addition that led to higher talent acquisition and business outcomes.

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Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:
Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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