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Every year, eCommerce sales increase by double digits, and this trend is expected to continue in 2022.

There are approximately 2 billion websites on the internet. Attracting the user’s attention is a tough task.

A well-written content that is optimized with useful information and an appropriate Call-to-Action (CTA) is more likely to keep your readers on your website for a longer period of time.

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Undoubtedly, websites act as a bridge to connect you with the consumers, leading to generating business, sales, leads, and brand value. Not only will it make users aware of your services/ products but will also give your business a better reach.

A strong digital presence is a need today, considering the growing popularity of the digital arena and e-commerce platforms. A company’s website should be given first and foremost consideration in this respect. You can create content for your website but optimization as per SEO aspects plays an essential role in overall outcomes.

Eridium comes up with the effective Website Content Optimization services to increase efficiency by improving content quality as per SEO guidelines. With content optimization, you can ensure that all your content conforms to company standards and makes use of approved terminology, and ranks better on search engines.

With an experienced team of writers, Eridium gives the best effort to amplify your brand on search engines.

Ask yourself: Does my current website have the reach that my target audience can find me on search engines? If the answer is NO, then give us a chance to rank you the best in the market.

Increase Your Revenue With Eridium

Get in Touch with Our Content Marketing Experts to Get Quote
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We Offer

01

Keyword Analysis

By doing in-depth keyword analysis, we start the process of content optimization of your website.

02

Content Editing & Proofreading

To improve the readability of a website by making changes to the already written content, we have experts with best editing skills.

03

Gap Analysis

We regulate a skilled gap analysis for premium quality content optimization services to improve your already published content.

04

Rewriting

Our writers will strategically redo the content on your website to improve the quality.

05

Internal Linking

We work on an appropriate link-building strategy for your web pages as a part of the content optimization strategy. 

06

Analytics

Our team conducts regular check-ups on your published content and analysis to keep it on top.

Our Impact

Wipro –Multiplying sales funnel with the integrated search for IT services major

Wipro is a leading global information technology, consulting, and business process services company. It provides end-to-end solutions to help clients harness the power of digital technology to drive their business transformation. Wipro approached Eridium intending to enhance its brand visibility and acquire new visitors through its digital marketing efforts. The client also aimed to increase…
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Nullifying negative brand reviews for a global IT service provider

A leading IT services provider, had a strong technological portfolio to reimagine business potential. However, the brand was missing an employee-friendly digital presence on Glassdoor, a key component of its business development journey. The client mandated Eridium, a digital marketing agency, to reimagine the brand story, create content, and enhance the digital reputation for the…
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Enhancing positive employee engagement by 200% for a global IT services brand

A leading technology solutions company, had a strong engineering pedigree but lacked an employee-friendly digital presence as a key component of its business development journey. The client assigned Eridium to build a solution that would increase positive sentiments while resolving negative conversations across digital mediums, search and analyze brand conversations across digital spaces, and build…
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Senseforth: Multi-Campaign Strategy Sparks Success

Senseforth, a prominent Generative Conversational AI platform, is dedicated to empowering global enterprises by enhancing efficiency and revenue through cutting-edge conversational AI. It envisions a future where organizations wholeheartedly embrace this transformative technology to facilitate meaningful interactions with their customers, employees, and all stakeholders. The Senseforth team wanted to explore the lead generation in multiple…
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Plotting Your Northstar - Our Blog

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The art of standing out: How brands can beat content oversaturation
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Eridium has won the prestigious IMPACT 22 award for the best SEO campaign for Wipro
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Eridium wins digital duties for Venus Remedies’ R3SET
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Redefining Digital Marketing Through Stories, Technology & Analytics
WHY CHOOSE US?

Do you know whether your website has all the necessary information that prospective consumers would want to share with their friends, family, or coworkers? Is it helpful in answering their inquiries and resolving their issues? If not, we can assist you.

We fine-tune the content of current web pages to make them more appealing, readable, valuable, and actionable to users and search engines. Our content optimization service will improve the readability, findability, and search engine optimization of your material. We'll also help you overcome any technical issues that prevent you from uploading the content.
The landing page of your website is the first page that visitors see when they arrive at your site. Visitors are more likely to stay on your website for longer if you have well-written content with helpful information and an effective Call-to-Action (CTA). Eridium's skilled content developers will ensure that the right people will easily find your content and that once they do, they get the information they were looking for.

What Makes Our Services Special?

  • Inconsistent Material – We’ll make sure your content follows your style guide and utilizes your approved corporate terminology.
  • Issues with Quality – Our content optimization service aims to increase the quality of your English source material. Your translations will improve as a result; your content will be better in all languages.
  • Stop spending so much time correcting for proper grammar, style, and terminology. Instead, start optimizing your content.
  • Lack of Resources – Rely on our experience and cutting-edge solutions to rapidly and effectively correct faulty material.

Creates a Voice for Your Company

When a visitor comes to your website, they want to discover more about what it’s like to work with your organization. Strong website content builds your brand voice and ensures that your persona remains consistent across all platforms. Without high-quality content, all of your other marketing initiatives will fall short. 

At Eridium, our professional content optimization services can help you improve the quality and quantity of your digital content whether it is published on your website or other social media platforms.

STILL, WAITING?

Have a look at our website content optimization services and create something that is knowledgeable for your readers. Join hands with us and get the option of content customization for your website. Reach out to get free samples to get an exact idea!

FAQs – Know Us A Little More!

  • Which Components On A Web Page Need To Be Optimized?

    When it comes to website content optimization, there are different elements to look upon. It includes –

    URL – Make sure that the URL of the web page should be understandable, logical, and is well-structured. You can use language codes that need to be broken out content for various locations.

    Meta Titles and Meta Descriptions – It is crucial to optimize the meta title section of the page because it is the first thing a user sees about a page or website. Along with that, meta descriptions need to be optimized too as it appears in search results underneath the title.

    Headings – It’s critical to employ headings properly. For voice search optimization, headers can be effectively optimized for both structure and content.

    Body Text – Optimising the body text includes a quick edit to add keywords or a complete rewriting of the content using keywords, questions, intent, and competitor analysis.

  • Why Is It Necessary To Optimize Web Pages?

    To improve the efficiency of the website, there is a definite need to optimize the whole website. This lets you convert random visitors to loyal customers. When aiming for a new market, more than just content, translation is required. You must use the keywords that your target market uses to find your categories of goods and services in order to succeed in search results. By adding these words to your websites, you will see even better results.

  • How Does SEO Relate To Content Optimization?

    The creation of information and original content is essential when it comes to seeing betterment in the overall SEO process. Not to forget, this information will directly appear in search engine results and represent your brand among the audience.

    If you are thinking that you can appear on search results pages without producing quality content for search engines like Google, then you are on the wrong track. Google will only be able to rank you in results pages based on your content since visitors click on it to learn more about a particular subject.  Optimized content is essential to SEO, no matter whether it’s about your website content or the blogs or meta description. It affects the SEO tactics like internal linking, solid navigation, and the addition of multimedia to your site combined with content to create a combination that will provide results.

  • How To Know Whether My Website Needs Content Optimization Or Not?

    It’s very easy to determine whether the content on your website needs to be optimized or not. All you need is to keep the warning signs in mind. This includes –

    • If your content doesn’t rank on results pages, even after so many efforts.
    • If your pages appear on the second page of results after ranking poorly on the first page.
    • If your content doesn’t use any keywords as targets.

    In all these above situations, you will need to optimize your website content.

  • Why Are Optimising Websites Important?

    The internet has emerged as the go-to resource for learning about software companies, B2B organizations, and other local businesses (local intent accounts for 46% of all Google searches, and 78% of local mobile searches result in offline purchases).

    In almost all industries, “asking a friend” is being replaced by the option of “searching on the internet”. Therefore, by strategically positioning your firm, you can routinely convert those who had never heard of you into consumers.

    It doesn’t matter how many people search for phrases related to your business if your website and content aren’t optimized. If your website won’t appear in the search results, nobody will notice your website or your company. However, when you optimize for search, you establish a name for your brand. When customers conduct relevant searches, your website and company will consistently come up. Search engine optimization (SEO) expertise will help you attract qualified traffic from prospective customers.

  • How Does Optimizing A Website Work?

    In simple words, website optimization is done to make a website appealing to search engines as well as the actual users. The whole process starts with conducting a thorough audit of the website and finding the loopholes. Before making changes to your website, you must first determine what is wrong with it. That is the basis of any effective optimization procedure. Discussing potential flaws and problems with your team is one part of the whole process. You need to rely on software tools that are already accessible to look for potential SEO, page performance, mobile usability, and other concerns.

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Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:

Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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