Captivate Your Audience with Eridium's Programmatic Advertising Solutions

Seize the spotlight in your audience's digital journey!
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Every year, eCommerce sales increase by double digits, and this trend is expected to continue in 2022.

62% of marketers are already making use of programmatic techniques 

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Are you ready to transform your advertising strategy? Enter the world of programmatic advertising with Eridium, where cutting-edge technology meets strategic marketing solutions. With programmatic advertising and advanced keyword targeting, your brand can reach the right audience, at the right time, and with the right message, maximizing your ad spend and driving unparalleled results.

With Eridium’s customized strategies and dedicated support, your business can navigate the complexities of programmatic advertising with ease. 

Partner with us as we leverage programmatic advertising to ensure your brand stands out with compelling campaigns.

Increase Your Revenue With Eridium

Get in Touch with Our Performance Marketing Experts to Get Quote!
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We Offer

01

Audience Intelligence

Our programmatic advertising services leverage advanced audience intelligence tools to understand your target audience's behavior, preferences, and demographics. By gaining deep insights into your audience, we craft campaigns that resonate and drive engagement.

02

Ad Creation

Let our expert team of creatives bring your brand to life with compelling ad creatives that capture attention and drive action. From eye-catching visuals to persuasive copy, we ensure that your ads stand out in the crowded digital landscape.

03

Ad Optimization

We don't just set and forget. Our continuous ad optimization ensures that your campaigns are performing at their best. Through real-time monitoring and data analysis, we refine your ads to maximize their impact and ROI.

04

Sharp Targeting

With programmatic advertising, precision targeting is key. We use sophisticated targeting parameters such as demographics, gender, company, job title, industry, purchase intent to ensure that your ads reach the most relevant audience segments, increasing the likelihood of conversions and driving business growth.

05

Analytics and MarTech Integration

Gain deeper insights into your campaign performance with seamless Google Analytics integration. Track key metrics, measure conversions, and optimize your campaigns for better results.

06

Remarketing Strategy

Keep your brand top of mind with our remarketing strategies. By targeting users who have previously interacted with your brand, we increase the chances of conversion and drive repeat business.

Our Impact

Wipro –Multiplying sales funnel with the integrated search for IT services major

Wipro is a leading global information technology, consulting, and business process services company. It provides end-to-end solutions to help clients harness the power of digital technology to drive their business transformation. Wipro approached Eridium intending to enhance its brand visibility and acquire new visitors through its digital marketing efforts. The client also aimed to increase…
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Nullifying negative brand reviews for a global IT service provider

A leading IT services provider, had a strong technological portfolio to reimagine business potential. However, the brand was missing an employee-friendly digital presence on Glassdoor, a key component of its business development journey. The client mandated Eridium, a digital marketing agency, to reimagine the brand story, create content, and enhance the digital reputation for the…
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Enhancing positive employee engagement by 200% for a global IT services brand

A leading technology solutions company, had a strong engineering pedigree but lacked an employee-friendly digital presence as a key component of its business development journey. The client assigned Eridium to build a solution that would increase positive sentiments while resolving negative conversations across digital mediums, search and analyze brand conversations across digital spaces, and build…
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Senseforth: Multi-Campaign Strategy Sparks Success

Senseforth, a prominent Generative Conversational AI platform, is dedicated to empowering global enterprises by enhancing efficiency and revenue through cutting-edge conversational AI. It envisions a future where organizations wholeheartedly embrace this transformative technology to facilitate meaningful interactions with their customers, employees, and all stakeholders. The Senseforth team wanted to explore the lead generation in multiple…
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Plotting Your Northstar - Our Blog

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The art of standing out: How brands can beat content oversaturation
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Eridium has won the prestigious IMPACT 22 award for the best SEO campaign for Wipro
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Eridium wins digital duties for Venus Remedies’ R3SET
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Redefining Digital Marketing Through Stories, Technology & Analytics
Why Choose Eridium for Programmatic Advertising?

Expertise in Audience Targeting: At Eridium, we specialize in leveraging programmatic advertising to reach the right audience at the right time. With our expertise in audience segmentation and targeting, we ensure that your ads are seen by the most relevant audience segments, maximizing engagement and conversions.

Proven Track Record of Success: Our team has a proven track record of success in implementing programmatic advertising campaigns that drive tangible results. From increased brand visibility to higher conversion rates, we have helped numerous clients achieve their advertising goals with our strategic approach.

Customized Strategies for Your Business: We understand that every business is unique, which is why we tailor our programmatic advertising strategies to fit your specific needs and objectives. Whether you're looking to increase brand awareness, drive website traffic, or boost sales, we develop customized campaigns that deliver results with programmatic platforms, like Demandbase, 6Sense, StackAdapt, Adobe Advertising Cloud, and MediaMath.

Data-Driven Approach: Data is at the core of everything we do. Our data-driven approach ensures that your programmatic advertising campaigns are optimized for maximum effectiveness. We continuously analyze campaign performance and make data-driven adjustments to maximize ROI and drive continuous improvement.

Transparent Reporting and Communication: We believe in transparency and open communication with our clients. That's why we provide detailed reporting on campaign performance, including key metrics and insights. We keep you informed every step of the way, so you can track the success of your programmatic advertising campaigns.

Dedicated Support Team: When you choose Eridium for programmatic advertising, you're not just getting a service — you're getting a partner. Our dedicated support team is here to answer your questions, address your concerns, and ensure that your advertising campaigns run smoothly from start to finish.

FAQs - Know Us A Little More!

  • How does Eridium ensure that your display ads are seen by the right audience?

    We employ advanced audience targeting techniques, including demographic, interest-based, and behavioral targeting, to ensure your ads reach the most relevant audience segments.

  • Can Eridium explain how we optimize ad placements to maximize visibility and engagement?

    We utilize data-driven insights and strategic ad placement strategies to ensure your ads appear on high-traffic websites and platforms frequented by your target audience, maximizing exposure and engagement potential.

  • Does Eridium offer retargeting services to re-engage users who have previously interacted with your website?

    Yes, we offer retargeting campaigns to keep your brand top of mind for users who have shown interest in your products or services, increasing the likelihood of conversion over time.

  • How does Eridium measure the success of your display advertising campaigns?

    We track key performance indicators such as impressions, clicks, click-through rates (CTR), conversions, and return on ad spend (ROAS) to evaluate the effectiveness of your campaigns and make data-driven optimizations.

  • Can Eridium provide examples of creative ad formats that we offer?

    We specialize in a variety of creative ad formats, including static banners, HTML5 banners, rich media ads, video ads, and interactive ads, designed to captivate audiences and drive engagement.

  • How does Eridium ensure that your display ads are compliant with industry regulations and best practices?

    Our team stays updated on industry regulations and best practices to ensure that your display ads comply with relevant guidelines and standards, minimizing the risk of non-compliance.

  • Does Eridium offer A/B testing services to optimize ad creatives and messaging?

    Yes, we conduct A/B tests to experiment with different ad creatives, messaging, and targeting parameters, allowing us to identify the most effective combinations and optimize your campaigns for better results.

  • Can Eridium provide insights into the audience demographics and behaviors that interact with your display ads?

    We provide detailed audience insights, including demographics, interests, behaviors, and engagement metrics, to help you better understand your target audience and tailor your campaigns for maximum impact.

  • How does Eridium stay ahead of emerging trends and innovations in display advertising?

    Our team regularly monitors industry trends, attends conferences, and participates in continuous learning and development programs to stay ahead of emerging trends and innovations in display advertising.

  • Can Eridium customize display advertising packages to fit your specific business goals and budget?

    Yes, we offer flexible display advertising packages tailored to your unique business goals, target audience, and budget requirements. Contact us to discuss your specific needs and objectives.

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Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:
Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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