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Every year, eCommerce sales increase by double digits, and this trend is expected to continue in 2022.

Nearly 80% of companies are in digital transformation, 90% of those are encountering significant roadblocks to success.

Regardless of your business’s niche, the more digitally mature your organization is, the faster it will expand revenues and increase profits.

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Digital maturity is a significant predictor of success for firms embarking on a digital marketing transformation. It is a measure of an organization’s capacity to produce value via digital. Businesses with a high degree of digital maturity have a competitive edge in terms of revenue growth, cost efficiency, product quality, and customer happiness, among other metrics.

Every business can improve its digital maturity through the right strategic approach. There’s potential for development in your marketing, sales, and customer service activities, whether you’ve been employing digital technology throughout your primary business operations for decades or are a new firm aiming to adopt systemic improvements in your marketing, sales, and customer service activities.

Eridium will help you figure out where you are on the digital maturity scale right now. Connect with our experts to follow the right steps in order to improve digital marketing maturity. You will be able to book an in-depth session with one of our specialists to go over your findings and obtain the best practices and suggestions tailored to your company.

Join us to unlock strategies and navigate the path to digital transformation maturity, ensuring you stay ahead in the competitive landscape.

Increase Your Revenue With Eridium

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We Offer

01

Digital Maturity Assessment

We provide you with a structural plan of your digital footprint to help you advance your digital initiatives.

02

Digital Capability Identification

We examine your procedures and capabilities to determine where you stand in comparison to a set of best digital practices, competitors, and industry.

03

Digital Profile Management

We apply a digital lens to user segments that will aid in determining which touch-points should be the focus of digital marketing maturity.

04

Assessment Report

Our digital marketing maturity assessment report provides a thorough examination of the organization's performance across multiple dimensions and their sub-dimensions.

Our Impact

Wipro –Multiplying sales funnel with the integrated search for IT services major

Wipro is a leading global information technology, consulting, and business process services company. It provides end-to-end solutions to help clients harness the power of digital technology to drive their business transformation. Wipro approached Eridium intending to enhance its brand visibility and acquire new visitors through its digital marketing efforts. The client also aimed to increase…
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Nullifying negative brand reviews for a global IT service provider

A leading IT services provider, had a strong technological portfolio to reimagine business potential. However, the brand was missing an employee-friendly digital presence on Glassdoor, a key component of its business development journey. The client mandated Eridium, a digital marketing agency, to reimagine the brand story, create content, and enhance the digital reputation for the…
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Enhancing positive employee engagement by 200% for a global IT services brand

A leading technology solutions company, had a strong engineering pedigree but lacked an employee-friendly digital presence as a key component of its business development journey. The client assigned Eridium to build a solution that would increase positive sentiments while resolving negative conversations across digital mediums, search and analyze brand conversations across digital spaces, and build…
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Senseforth: Multi-Campaign Strategy Sparks Success

Senseforth, a prominent Generative Conversational AI platform, is dedicated to empowering global enterprises by enhancing efficiency and revenue through cutting-edge conversational AI. It envisions a future where organizations wholeheartedly embrace this transformative technology to facilitate meaningful interactions with their customers, employees, and all stakeholders. The Senseforth team wanted to explore the lead generation in multiple…
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Plotting Your Northstar - Our Blog

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The art of standing out: How brands can beat content oversaturation
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Eridium has won the prestigious IMPACT 22 award for the best SEO campaign for Wipro
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Eridium wins digital duties for Venus Remedies’ R3SET
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Redefining Digital Marketing Through Stories, Technology & Analytics
WHY CHOOSE US?

At Eridium, our strategy is data-driven and collaborative, resulting in business marketing transformation and top-line development for any corporation. Our digital maturity assessment is designed to identify digital gaps in terms of technology, process, and people. The evaluation enables you to create a digital strategy, induct capabilities, and measure the rising market relevance along the transformation path by swiftly and clearly evaluating your existing level of digital capabilities and benchmarking against your rivals.

What Makes Digital Marketing Maturity Services Special?

Following are some of the reasons why you should join us without any doubt in mind –

  • We will combine the tools and data you can handle.
  • We do a comprehensive digital maturity assessment.
  • We believe in long-term data and technology integration development.
  • We customize our strategy, analysis, and technical solutions to fit your needs.

With previous technological solutions that are consistent for your organization, we deliver the potential to digitally rethink your business via you. We assist in identifying risk-taking possibilities in order to compete with digitally sophisticated businesses and achieve a new level of competitiveness. Our goal for every firm is to help them adapt to the rapidly changing digital market and use digital technology to enhance the overall operations.

With our hands-on approach and transparent working style, Eridium will take care of all of your Digital Marketing Maturity Audit demands. Trust us to navigate the complexities of digital marketing maturity and unlock your full potential in the ever-evolving digital landscape.

FAQs - Know Us A Little More!

  • What Is The Purpose Of A Digital Maturity Assessment?

    By doing a digital maturity assessment, you can determine how your company is doing right now and map out the steps you need to take to become fully digitally mature. The digital world is constantly evolving, so it’s crucial to adopt digital transformation methods that are tailored to your particular sector. Since each business’s level of digital maturity will be different, the digital maturity evaluation enables companies to thoroughly examine their own performance rather than depending on accepted industry trends and practices. Through this marketing assessment, you can identify areas of improvement, optimize your marketing strategies, and align them with your digital transformation goals.

  • What Distinguishes Digital Transformation From Digital Maturity?

    Digital maturity and digital transformation are frequently used interchangeably. But are they actually similar? An organization goes through a digital transition when its digital systems are drastically altered. It might redesign its processes and go from manual to entirely digital operations. The same organization might alter procedures and make use of cutting-edge digital technologies once more ten years from now. Therefore, although digital transformation and digital maturity are related, they are not the same.

  • How Can Digital Maturity Be Measured?

    The journey toward digital transformation begins with discovery. You establish the groundwork for your journey toward a digital transformation at this point. Knowing where you stand makes it simpler to move toward your goals and determines how long it will take to get there. As you move forward with your digital transformation, the following questions will help you as you determine how to gauge digital maturity: 

    • Do our strategic goals, objectives, and direction all make sense? 
    • Where are we in the process of discovering things online?
    • Does everyone in the organization support us?

    By incorporating a marketing assessment into your digital marketing strategy, you gain insights into optimizing your marketing efforts.

  • How To Advance Digital Marketing Maturity?

    Businesses need to embrace an expanded, proactive mindset to develop a culture and strategy that will enable them to be competitive and adaptable as technology and market needs continue to grow in order to become more digitally mature. For an organization to transform its digital marketing maturity, leadership must be given top priority in a way that fosters technological enablement, establishes priorities for digital strategy, collaborates with business partners, streamlines access to customer information throughout the organization, and emphasizes continuous improvement and evolution.

  • How Does Digital Maturity Affect Digital Transformation?

    Without knowing your current degree of digital maturity, moving forward with digital transformation might lead to unanticipated obstacles that can stall your operations and cost you money and time. Alternatively, it is challenging to determine which areas are most important for fostering transformative change when developing a digital maturity model without data-driven insights or a pulse on manual versus digital processes.

  • Digital Maturity Models: What Are They?

    A framework called a digital maturity model (DMM) is used to evaluate and comprehend a company’s present state of digital maturity. The model offers a framework for achieving goals for digital maturity, planning for growth, and determining success. There are various DMMs available, but they all give you data-driven information about the state of digital maturity right now. One organization might use a DMM model centered on sales and marketing, another might use a DMM model centered on service management, and yet another might use a DMM model centered on IT services. For an instant, Google and the Boston Consulting Group created one of the most well-known digital maturity models, which primarily emphasizes data and how crucial it is to achieving digital marketing maturity.

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Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:
Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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