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Every year, eCommerce sales increase by double digits, and this trend is expected to continue in 2022.

As of 2022, Statista projects that more than 54% of worldwide ad expenditure will be allocated to digital media, while just around 26% will be directed toward television.

A data-driven performance marketing strategy helps marketers meet business objectives, whether the aim is to improve the number of qualified leads or the number of online visitors to your website.

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What part of the sales-marketing spectrum does your company occupy? You can quantify success, obtain a better knowledge of the consequences of your actions, and review your objectives with an effective digital marketing plan.

To produce new leads, improve website traffic, or get people to take action, a data-driven digital performance marketing strategy is required. It gives you insight into your performance and assists you in optimizing your campaign for better results.

At Eridium, our digital marketing experts will perform research and analysis to better understand your market issues and provide data-driven solutions. We use tried-and-true practices as well as cutting-edge approaches to increase brand awareness and reach your target consumers where they are.

Our strategic solutions and technological know-how will boost traffic and awareness, create partnerships with authoritative publications, and favorably affect your company’s image, from on-page SEO solutions to targeting influencers and localizing content.

We focus on delivering captivating messaging, intelligent digital experiences, and performance marketing to produce outstanding outcomes.

Learn how our digital strategy experts can assist you in gaining a better understanding of your website optimization requirements and organic traffic growth. Get in touch with us!

Increase Your Revenue With Eridium

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We Offer

01

Website Audit Services

Our digital strategy team conducts an in-depth online audit to assess the strengths, weaknesses, opportunities, and risks facing your company (SWOT).

02

SEO Content Strategy

Before creating a SEO content strategy plan, our team identifies your target audience, their pain areas and demands, subject matter knowledge, and more.

03

Reputation Management Strategy

With our comprehensive online reputation management solutions, you can re-establish your company's credibility and restore customer trust.

04

SEO Keyword Strategy

Our SEO professionals employ SEO tools to identify top-performing, brand-related keywords, classify search terms based on user intent, and prune your keyword list for better digital performance.

05

SEM Strategy

We provide an SEO audit service that includes keyword research, auditing SEO and PPC campaign KPIs, and evaluating your current SEM strategy.

06

eCommerce Marketing Plan

We execute an initial SEO site analysis, analyze your product pages, and identify market development. Our digital marketing team also conducts competitor research to gain valuable insights for a comprehensive eCommerce marketing plan.

Our Impact

Wipro –Multiplying sales funnel with the integrated search for IT services major

Wipro is a leading global information technology, consulting, and business process services company. It provides end-to-end solutions to help clients harness the power of digital technology to drive their business transformation. Wipro approached Eridium intending to enhance its brand visibility and acquire new visitors through its digital marketing efforts. The client also aimed to increase…
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Nullifying negative brand reviews for a global IT service provider

A leading IT services provider, had a strong technological portfolio to reimagine business potential. However, the brand was missing an employee-friendly digital presence on Glassdoor, a key component of its business development journey. The client mandated Eridium, a digital marketing agency, to reimagine the brand story, create content, and enhance the digital reputation for the…
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Enhancing positive employee engagement by 200% for a global IT services brand

A leading technology solutions company, had a strong engineering pedigree but lacked an employee-friendly digital presence as a key component of its business development journey. The client assigned Eridium to build a solution that would increase positive sentiments while resolving negative conversations across digital mediums, search and analyze brand conversations across digital spaces, and build…
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Senseforth: Multi-Campaign Strategy Sparks Success

Senseforth, a prominent Generative Conversational AI platform, is dedicated to empowering global enterprises by enhancing efficiency and revenue through cutting-edge conversational AI. It envisions a future where organizations wholeheartedly embrace this transformative technology to facilitate meaningful interactions with their customers, employees, and all stakeholders. The Senseforth team wanted to explore the lead generation in multiple…
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Plotting Your Northstar - Our Blog

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The art of standing out: How brands can beat content oversaturation
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Eridium has won the prestigious IMPACT 22 award for the best SEO campaign for Wipro
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Eridium wins digital duties for Venus Remedies’ R3SET
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Redefining Digital Marketing Through Stories, Technology & Analytics
WHY CHOOSE US?

Many company executives are still perplexed by how to enhance their online presence and which digital marketing plan best matches their brand in today's digital age. At Eridium, we make it easy for you to determine which internet marketing technique works and modify your approach. The creation of a digital marketing plan is an important step to enhance a brand’s online image. To decide the best strategy for achieving your objectives and getting your brand to where you want it to be, you'll need to do extensive qualitative and quantitative research and analysis.

What Makes Our Digital Marketing Services Special?

Following are some of the reasons why you should join us without any doubt in mind –

  • Our team of digital marketing experts has extensive experience and skill in developing B2B social media strategies, AdWords strategies, Amazon advertising strategies, Shopify marketing tactics, strategies, and SEO audit services, and search engine optimization for improved online visibility and organic traffic growth.
  • Custom marketing plan creation packages are available depending on your digital marketing budget, company goals, total yearly revenue, and a number of service locations.
  • We feel that our ability to differentiate ourselves from the competition is due to a well-structured digital marketing strategy. As a result, we make certain that all aspects of your brand’s marketing are covered.
  • Our digital strategy expert identifies your brand objectives and collaborates closely with each delivery team to guarantee that all social media strategy planning and internet marketing strategy creation are consistent with your branding and on track to meet your objectives.

Is your company’s digital marketing budget limited? Eridium can assist you in setting realistic objectives and developing a digital marketing plan that is tailored to your budget and marketing skills. We can assist you in determining your major goals so that your marketing efforts are directed in the proper manner. Our goal-setting method enables you to analyze your progress by learning more about the repercussions of your actions and reevaluating your priorities.

With our hands-on approach and transparent working style, Eridium will take care of all of your Digital Performance Strategy demands.

FAQs - Know Us A Little More!

  • What Does The Term "Digital" Mean To Your Business?

    The term digital has a variety of distinct meanings so it will be to the project’s best advantage to define what is meant by “digital transformation” among all stakeholders and parties.

  • What Does "Digital Transformation" Entail For Today's Corporate Executives?

    The idea of digital transformation is divided into two sections. The first involves reorienting your business to use digital technology strategically, such as cloud platforms, mobile apps, social networks, connected infrastructure, and goods, etc. The second is about altering the nature of business change itself utilizing digital technology. These two sections might be viewed as “transforming to digital” and “transforming digitally.” One is about using digital technology as a final goal, while the other is about genuinely altering the path you travel.

  • Which Digital Technologies Should You Invest In?

    Although the digital transformation of businesses is a crucial step in development, this does not mean that you should immediately start hopping on every new bandwagon that appears. Since every firm is different, it has its own particular requirements and plans for future scalability. You must make sure to only invest in marketing technologies that, by being adaptable and expandable enough to be used in the future, can grow together with your organization.
    Select innovations that will enhance your specific digital transformation approach. To invest in tools and technology that can adapt in accordance with the roadmap, organizations need to know where they are going and comprehend the requirements that will emerge in the future. When businesses engage in digital adoption sprints, they build a framework that can easily accept various technological advancements for the benefit of upcoming transformation initiatives.

Performance Marketing Analyst

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:
Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

Responsibilities:
To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Eridium
Bengaluru | Karnataka
Internship
99+ Employees
HR
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Responsibilities:
Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Eridium
Bengaluru | Karnataka
Full Time
99+ Employees
SEO
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Responsibilities:
Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

Eridium
City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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