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Every year, eCommerce sales increase by double digits, and this trend is expected to continue in 2022.

A majority of businesses (84%) now use some sort of content marketing approach. However, just 11% stated they are confident in the quality of their approach.

Sometimes, it takes time for B2B content marketing to yield tangible effects for the business. However, this is a powerful, long-term strategy to boost your brand’s internet presence.


Content marketing is only profitable if you can prove its value. To do so, you must assess the strengths of content in terms of visibility, engagement, and authority.

Content marketing efforts must be evaluated and measured in order to be optimized and improved. If you want your content marketing to drive traffic, nurture leads, convert consumers, and build brand loyalty, you’ll need to connect with the appropriate professionals, and Eridium can help you with that.

Each piece of content will be optimized for a certain set of queries, but we often see it ranking for more throughout the course of campaigns. We will engage your audience at every stage of the conversion funnel by increasing your website’s relevance for a larger range of keywords. We ensure that you are at the top of the mind of consumers when they’re ready to buy.

We ensure that bots, as well as humans, notice everything from simple blog articles to breathtaking microsites. This will help you improve your rankings and organic traffic.

Our professionals can help you improve your performance marketing approach in a variety of ways. It all begins with a set of objectives and a description of your finest possibilities.

Do you want to learn more about our Content Performance Strategy services? If that’s the case, then wait no longer and discuss your ideas and strategies with our experts today.

Increase Your Revenue With Eridium

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We Offer


Integrated Content Strategy

We foster collaboration with all content-impacted parties with integrated content strategies.


Conversion Optimization & User Experience

We utilize a comprehensive picture of user intent, campaign objectives, strategy, structure, and the development of dynamic experiences.


Content Development

Our skilled writers rapidly learn your brand's voice, personality, and mission to generate strategy-driven content that will progress through the sales funnel.



We examine Campaign efficiency, Channel performance, Audience segmentation, Audience engagement, and more.

Our Impact

Wipro –Multiplying sales funnel with the integrated search for IT services major

Wipro is a leading global information technology, consulting, and business process services company. It provides end-to-end solutions to help clients harness the power of digital technology to drive their business transformation. Wipro approached Eridium intending to enhance its brand visibility and acquire new visitors through its digital marketing efforts. The client also aimed to increase…
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R3SET – Amplifying the brand visibility by engaging 3.7M people for Pharma OTC brand

R3set is a conglomerate of Venus Remedies Ltd, which is a research-driven Indian pharmaceutical company with a worldwide presence. By combining the scientific powers of nanotechnology with natural herbal goodness in the form of essential oils, R3set provides natural pain relief solutions that empower free movement, eradicate discomfort and enable confidence and ease. While the…
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Nullifying negative brand reviews for a global IT service provider

A leading IT services provider, had a strong technological portfolio to reimagine business potential. However, the brand was missing an employee-friendly digital presence on Glassdoor, a key component of its business development journey. The client mandated Eridium, a digital marketing agency, to reimagine the brand story, create content, and enhance the digital reputation for the…
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Enhancing positive employee engagement by 200% for a global IT services brand

A leading technology solutions company, had a strong engineering pedigree but lacked an employee-friendly digital presence as a key component of its business development journey. The client assigned Eridium to build a solution that would increase positive sentiments while resolving negative conversations across digital mediums, search and analyze brand conversations across digital spaces, and build…
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Plotting Your Northstar - Our Blog

Eridium has won the prestigious IMPACT 22 award for the best SEO campaign for Wipro
Eridium wins digital duties for Venus Remedies’ R3SET
Redefining Digital Marketing Through Stories, Technology & Analytics

At Eridium, we try to adopt a comprehensive approach to examining your performance across several channels. We'll create a clear picture of how your audience discovers your content and behaves while on-site, from social and referral traffic to sign-ups and purchases. All of our content is created with performance in mind; content goals, targets, and monitoring systems are all determined at the planning stage.

What Makes Our Services Special?

Following are some of the reasons why you should join us without any doubt in mind –

  • Save Time and Money

There’s no need to coordinate several agency meetings, pay freelancers, or educate and re-teach your brand message. We’ve got your back! We create everything from blog writing to long-form content and conversion-driven websites, as well as social posts and display advertisements, all under one strategy.

  • SEO- and CRO-Driven Content  

To maximize income, we employ best practices, extensive audience research, and relevant data to develop high-quality content that is optimized for both search engines and consumers. 

  • Dedicated Team

You’ll receive a committed, experienced staff that understands your industry like the back of their hands when you work with us.

  • Transparency

Regular status updates, full monthly reporting, and in-depth quarterly business evaluations will provide complete transparency into the outcomes you’re obtaining.

Everything we do in terms of content performance services is geared around providing you with a positive return on investment. We give extensive data detailing how content success influences your company objectives in order to calculate the ROI for content marketing services. Our team tracks content marketing data KPIs to assess content marketing performance.

With our hands-on approach and transparent working style, Eridium will take care of all of your Content Performance Strategy demands.

FAQs - Know Us A Little More!

  • What Makes A Successful Content Strategy?

    A sound content strategy takes a KPI into account and then strives to achieve it. It is a road map that outlines the precise steps that must be performed to accomplish that goal. But naturally, even with the best planning and execution, content campaigns occasionally fail to fulfill their KPIs.

  • What Distinguishes Content Marketing From Content Strategy?

    Compared to content marketing, content strategy is a higher-level corporate activity. The road plan for your content marketing is called a content strategy. The choices you make will determine who your material affects, how it stands out from the crowd, and what results you want. The definition of content success is also a part of this. Contrarily, content marketing involves planning, organizing, producing, publishing, and promoting content. The strategies that come after the content strategy are known as content marketing.

  • How Can You Assess The Success Of Your Content Strategy?

    Even the most captivating content won’t get you to your marketing goal if no one is responding to it. The last milestone is crucial since it evaluates how well your material accomplishes your objectives. Building long-term engagement and solid digital client relationships is the main objective of content strategy for many energy utilities. Your major method of determining whether that tactic is successful will be to look at the engagement numbers indicated above. To find out what proportion of your audience interacts with your material over the course of a year, you can also track the open rate of eNewsletters. If you want to know if visitors to your website are engaging with different types of content over time, you can look at metrics like pages-per-visit or return visitors.

  • How To Measure Content Engagement?

    Marketers can easily distinguish between popular content and high-quality material. You can have an excellent topic but a mediocre article if it receives a lot of pageviews but readers don’t remain on the page for very long. The people watching you are obviously not pleased with what they see. You can tell if clients find your content interesting or beneficial by looking at engagement metrics like time on page for articles and infographics and percent completion for videos. When a 500-word article’s average time on page is two minutes or a 60-second video’s is close to one minute, it’s clear that readers find your material to be valuable and interesting and are spending time with it.

  • What Is a Framework for Content Strategy?

    When it comes to framing a content strategy, the key is to go a step further than the structure and detail the plan. Objectives, personas, audiences, customer segmentation, funnel stages, user touchpoints, content kind, tone, voice, distribution methods, and more are important elements in a coherent and effective framework.

  • What Is The Importance Of Content Strategy For Businesses?

    The majority of businesses use content in one way or another, whether it be through a blog post every few months, frequent social media posting, email marketing campaigns, occasionally submitting a video to YouTube, and more. Most of the time, the goal is to increase awareness of the company and its brand, but the process is rarely well-planned or organized.

    Why a content marketing plan is crucial is one of the key marketing queries to pose. Simply said, you are better equipped to boost the ROI of your firm from marketing methods when you have a plan in place. How so? Because you take the time to “think” about which social media platforms to utilize before publishing by taking into account the customers you’re trying to reach, the product or service you’re marketing, the channels to use, and ultimately, what you’re wanting to accomplish.

    By providing answers to these questions, you and your team will be better able to direct your content production and curation processes. By maintaining consistency throughout the channels you utilize, the messages you convey, and the information you distribute, you’ll be better able to match the expectations of your target customers. Of course, it will ultimately lead to improved brand perception and higher consumer value!

  • How Can I Scale My Content Operations?

    Your content marketing strategy must be adaptable and contain a plan for creating and distributing content. Your business must consistently produce high-quality content if you want to satisfy the needs of contemporary consumers. Create a productive workflow to advance your content production process in order to achieve this. Your content marketing process is streamlined by a content workflow, enabling you to consistently produce high-quality, marketable content. Its essential elements consist of SEO analysis to find high-value keywords, creating high-quality content, and promotions.

    The roles of all parties engaged in the content generation process are made clear by a content workflow. The brand can satisfy its content needs and give customers the content they want when this procedure is effective.

  • How Can I Determine Whether My Content Strategy Is Successful?

    Content marketing is a long process and requires a definite time and budget. You cannot move forward with it if your budget is not in order. Prior to deciding on a budget, it’s critical to develop a content strategy with specific objectives. You must decide how to evaluate the effectiveness of your material in particular. Monitoring the number of likes, shares, and comments a given post receives is one approach to gauging the effectiveness of a piece of content.

    For instance, likes and shares are signs of how well your material is received by your audience. Even more so than social media likes and shares, the number of comments under the post reveals the degree of content engagement. Writing a comment takes longer than liking or sharing a post. Therefore, it is frequently a good sign if a reader is motivated enough to voice their viewpoint in the comment section.

  • Why Is It Vital To Research The Competitors To Make Content Strategies?

    To find out your company’s competitive advantages, research the content of your competitors. Look at their content strategies and the level of interaction they achieve. To distinguish yourself from your direct competitors in the perspective of your customers, it’s critical to make sure your strategy and messaging are exclusively yours.

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Performance Marketing Analyst

Bengaluru | Karnataka
Full Time
99+ Employees
Performance Marketing
Job Description
We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).


Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g., Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep abreast of PPC and SEM trends.

Account Manager

Bengaluru | Karnataka
Full Time
99+ Employees
Account Management
Job Description
We are looking for a Digital Account Manager with experience/proficiency in performance marketing, SEO and a strong customer success approach. Must have a knack and love for everything in the digital space. You should be able to contribute to company growth through creating and maintaining long-term and successful client partnerships.

To understand the client and the brand and become the brand custodian
Be the central point of contact for clients and internal teams
Build strong, long-term client relationships and maintain frequent contact
Create digital strategies and program planning for your brands
Analyse digital campaigns results and create corrective solutions if needed
Have a clear understanding of the clients’ needs and business objectives

Recruitment Intern

Bengaluru | Karnataka
99+ Employees
Job Description
HR Intern responsibilities include updating our employee records with new hire information, screening resumes, and scheduling interviews. If you're interested in kickstarting your career in HR and getting a closer look at how our company approaches payroll, recruiting, and employee development, we'd like to meet you.
Ultimately, you will assist in organizing and coordinating our HR policies and procedures.

Update our internal databases with new employee information, including contact details and employment forms
Screen resumes and application forms
Schedule and confirm interviews with candidates
Post, update, and remove job ads from job boards, careers pages, and social networks

Search Engine Optimization Executive

Bengaluru | Karnataka
Full Time
99+ Employees
Job Description
As a Search Engine Optimization Executive, you should have a good experience and understanding of Search engines strategies, optimization techniques / Practices and should be well versed with customer and market dynamics.

Reviewing and analyzing client sites for areas that can be improved and optimized
Master of SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Recommend and execute strategies for content development in coordination with SEO goals – general and keyword specific
Writing powerful calls-to-action to convert visitors
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Good Knowledge of backlinks strategies and functionality aspects
Familiarity with WordPress or other content management systems
Communication to team and management on project development, timelines, and results

Designation Name

City | State
Full Time
99+ Employees
IT Services and IT Consulting
Job Description
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